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Nobody said it would be easy. A contentious referendum followed by several years of political wrangling have brought the UK to the point of finalizing Brexit, which became official on January 31, 2020. The UK is currently negotiating the terms of leaving the EU, which is scheduled to fully take place on January 1, 2021. … Read more
The restaurant industry continues to grow. More than 58,000 restaurants opened their doors in 2019 (D&B). As with new businesses in any industry, that number pales compared to the list of marketing opportunities they may ultimately represent. The Who, What, & When Of Opening A New Restaurant Why? Before a restaurant can open, an incredible … Read more
Direct marketing success relies on reaching and resonating with a well-targeted audience. That means using the right data to make the right offer to the right prospects at the right time. There is a struggle that has gone on for as long as advertising has existed between staying “top of mind” and crossing the line … Read more
Baby Boomer Background Wikipedia defines baby boomers as “individuals born in the United States between mid-1946 and mid-1964.” The Baby Boom generation is perhaps the most economically powerful, culturally influential generation in our history. They number 74 million, and exert significant economic influence on sectors including health care, technology, travel and e-commerce. From gender roles … Read more
Mobile phone – particularly smartphone – usage among business persons has become virtually ubiquitous. The need to be connected any time, anywhere is the norm. In addition, as with the ability to reach executives at home, mobile reach allows another means of having rich one to one interactions in a more focused environment. It is … Read more
The Census bureau is our nation’s “public square” for gathering and distributing data pertaining to the U.S. population. We are all familiar with the census that takes place every ten years. That is just the beginning. In fact, the census bureau data includes most of the fundamental datasets that businesses, researchers, and government agencies use … Read more
U.S. women have flown in space, led industrial giants, and have received a major party nomination for president. There’s more in store for women in 2019. Pew Research has published news of first quarter projections indicating that the number of adult college educated women in the U.S. workforce will be greater than college educated men … Read more
The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic. Direct marketers work hard to refine their campaign targets. Segmentation generally selects for age, income, … Read more
It is rare for a business to approach a direct marketing campaign in a list data vacuum. Even a startup probably has a list of known early stage supporters or even buyers. More mature enterprises should have a database of customers and prospects that can form the core of a larger list. Depending on what … Read more