The retail industry includes entities doing business at the point of exchange between resellers and end users. Retail trade establishments are the final destination for finished products, as well as personal services, plus social and recreational opportunities. Establishments come in all sizes, from standalone mom and pops – 98.5% of retail businesses have fewer than 50 employees (NRF Impact Report pE-3, Table E-4) – to global behemoths like Walmart, Target, Amazon, etc.
In all its forms, through its various channels, the retail industry touches nearly everyone in some way. Like all industries, retail trade is made up of companies that need products and services that enable them to stay competitive. High quality retail industry mailing lists powered by superior data is key to successfully engaging with any and all verticals in the sector.
What Businesses Does The Retail Trade Industry Include?
The industry comprises both store retailers (who operate from fixed physical locations, dealing with customers in person), and non-store retailers (who sell to customers via direct response, door to door, vending, and temporary locations). Transactions include products and services for either business or household use. They may add value to include installation, service, and repair. They may also include ongoing subscriptions and re-supply agreements. These business models increasingly exist in combination, particularly brick-and-mortar/e-commerce hybrids.
Major Retail Trade Sectors (NAICS 44-45,722)
- Motor Vehicle & Parts Dealers
- Food & Beverage Stores
- General Merchandise Stores
- Food Services & Drinking Places
- Gasoline Stations
- Nonstore Retailers
- Building Material & Garden Dealers
- Health & Personal Care Stores
- Clothing & Clothing Accessories Stores
- Miscellaneous Store Retailers
- Furniture Stores
- Electronics & Appliance Stores
- Sporting Goods, Hobby, Book & Music Stores
How Big Is The Retail Trade Industry?
As of 2018, the retail trade industry supported about one in four American workers. Total retail sales in 2019 were $5.47 trillion. Due to the pandemic, sales are expected to fall to $4.89 trillion for 2020, but grow to reach $5.94 trillion by 2024.
The added value of retail trade overall in Q1 2020 represented $1.186 trillion, or 5.5% of GDP according to the Bureau of Economic Analysis (Table 5-5a). A recent NRF/PwC report (p9, Table 2) showed that as of 2018 there were 4,185,135 establishments in the retail trade sector representing 11.6% of the U.S. economy. Despite the loss of 2.1 million jobs in April, 2020 due to COVID-19, the nascent jobs recovery and ensuing return to growth of the retail trade sector makes this sector worthy of direct marketing attention. This thesis is supported by the BEA estimate of Corporate Profits for the retail trade industry for Q2 2020 of $205 billion (p19, Table 10, Line 29), and the Census Bureau Retail Sales Report for September 2020 indicating a rise in retail trade sales of 8.2% YoY.
Top Ten Retailers
Following are the National Retail Federation top ten retailers measured by 2019 worldwide sales (billions). They lead the NRF Top 100 Retailers 2020 List.
- Walmart – $523.96
- Amazon.com – $250.50
- The Kroger Co. – $122.28
- Costco – $152.70
- Walgreens Boots Alliance – $136.86
- The Home Depot – $110.54
- CVS Health Corp. – $88.51
- Target – $77.13
- Lowe’s Cos. – $72.15
- Albertsons Cos. – $62.41
What Do Retail Trade Businesses Need?
Retail trade businesses exist in highly competitive sectors. They share many of the same needs across retail trade sectors. Grocery stores and auto repair shops need to keep good books and turn on the lights. Hardware stores and beverage marts need websites and local marketing. Furniture or electronics businesses need inventory management and supply chain systems. However trendy or bare bones a selling space may be, access, egress, customer comfort, and safety are factors that must be addressed. Direct marketing to any or all of the retail sectors requires knowledge of and sensitivity to their particular needs, plus well-targeted retail mailing lists.
Following are key retail trade operational needs:
- Retail Analytics
- E-Commerce Capability
- Finance, Insurance, And Real Estate
- Staffing Services
- Healthcare, Pension & Benefits Services
- Legal & Regulatory Compliance (GDPR, CCPA, Etc)
- Social Media Implementation
- Logistics & Freight Transportation
- In-Store Operations – Building, Cleaning, Maintenance, Installation, And Repair
- Store/Display Merchandising & Design
- Technology/IT Related Systems & Services
Where Does Our Retail Industry Data Come From?
Mailinglists.com offers a nationwide database of U.S. businesses to efficiently target any audience of retail trade businesses. Target on a specific scale with our family of Small Businesses databases. Go straight to decision makers. Contact the women and minority owners who are leading growing companies across the retail trade spectrum. We have marketing data management relationships that can help reach in-market business prospects, and more. Our 25-year partnership with Dun & Bradstreet puts the most accurate, comprehensive marketing data at our clients’ fingertips. Call us and one of our data professionals will assist you in making the right choice of the right data.
World-class resources, including the D&B Data Cloud contribute to the depth and quality of retail trade data that Mailinglists.com delivers. The result is a full range of demographic, firmographic and geographic data for retail trade businesses of all sizes. Reach 26.5M+ U.S. businesses; 17.5M+ businesses with marketable records.
A long list of lifestyle and associated psychographic data elements are also available, facilitating personalization. Our goal is to allow marketers to target their audiences using whatever approach they deem necessary to make contact and form relationships in a meaningful and lasting way.
Essential Data Elements For Marketing To The Retail Trade Industry
- Bus/Industry Type
- 4 Digit Sic Code
- H/Q Branch
- Number Of Employees
- Phone Number
- Fax Number
- Sales Volume
- Year Started
- Small Office/Home Office
- Women Owned Businesses
- Minority Owned Businesses
- Small Growth Companies
- Executives At Home
- Sales Forecast
- Branch Offices
Build A Retail Trade Industry Prospect List
Whatever product or service you want to offer to prospects in the retail marketing industry, Mailinglists.com has the data and the expertise to build the right retail industry lists for reaching your audience. We are able to work with an existing customer list, and enhance it with fresh, accurate records and appends that expand a marketing campaign’s reach. For 25 years our goal has been to help marketers reach the right audience with the right data at the right price.