Email marketing continues to be an integral part of most successful marketing campaigns. This is fueled by the continued growth of the email universe. The number of e-mail users in the U.S. is expected to reach nearly 255 million by the end of 2020. The number of global users is projected to top 4.3 Billion by 2022. In line with this projection, email ad spending in the U.S. for 2019 is expected to reach $350 million. High-quality business email lists have played a consistent role in this trend.
Importance of Email Marketing
Email is ingrained in the daily behavior of audiences from every industry and segment of the consumer marketplace. It is not unusual for users to check their personal email account 10 or more times a day. Business users and consumers alike open and transact via email from relevant, trusted senders.
Email is in the world’s communications DNA. Consider that 93% of B2B marketers use email to reach their audience. Plus 80% of marketing professionals believe that email increases customer retention, and 73% of millennials favor business messages that arrive via email.
Top industry categories for highest unique email open rates are automotive & transportation (45.1%), insurance (31.4%), and energy & environmental (30.9%), according to an IBM Marketing Benchmark Report. Computer hardware & telecommunications each garner unique open rates of 30%.
Freshness Counts & Accuracy Matters
Deploying email campaigns that make it to the inbox requires freshness and accuracy. Before hitting “send”, marketers must have confidence that their aim is true. Email address data can be volatile. Names change. People move. Companies morph and even disappear. Email address data must therefore be thoroughly verified and above all accurate. This is no time for a typo tantrum.
A superior email address list enables marketers to segment with precision, achieving huge increases in performance and revenue. Geography, company size, company revenue, name, title, and more determine who receives what, when, and where.
Email Data Append Selections
- Zip Radius
- Company Name
- Year of Formation
- Total # Employees
- Employees by Site
- Annual Sales Revenue
- Internet Domain
- C-Suite/Administrator/Manager Titles
- Woman/Minority Owned
Email Data Appends & Data Hygiene
Email addresses can be appended to an existing customer database, thus completing demographic and firmographic records for multi-channel marketing purposes. Our clients can define profile criteria we can follow to extract and append email addresses from the D&B email database and other trusted sources. The Business Contacts D/B – International & Domestic – Postal & Email From D&B database features 22,889,012 U.S. Business Email Addresses.
Such “look-alike” techniques can grow a list dramatically, consistent with the characteristics of your best customers. We also provide expert hygiene services for effectively resolving duplicate and outdated email addresses.
Clean Is As Clean Does
Just as you would clean your home, email list cleaning requires regular attention. We verify all email addresses, and continuously re-verify to ensure deliverability, helping avoid the dreaded hard bounces and spam folders. Each undeliverable or invalid address is money wasted. We can perform sweeps of email addresses to help create a suppression list for just this reason. Further, the statutory environment – as in GDPR, Privacy Shield, CAN-SPAM, and CCPA – is making it harder to steer clear of violations of data privacy. It is important to purchase email lists from a data provider that can help you negotiate these challenges.
Email Address Lists Pay Marketers Back In ROI
With what we all know about the position email occupies in the daily lives of CEOs and retail consumers it is no wonder that the reasonable cost for high-quality email data pays for itself handsomely. Industry findings indicate that email marketing generates $38 for every $1 spent, yielding a 38,000% ROI.
It’s no wonder then that the email marketing landscape is so competitive. Only buy targeted email list data from a partner that delivers extensive choice and consistent deliverability. We’ll help you with email marketing lists so that you can be confident with building your business.