Why Reaching Small Businesses Matters
U.S. Small Businesses are a market that cannot be missed. There are over 30 million small businesses in the U.S., making up over 99% of all businesses. They employ over 47% of the total workforce, while accounting for 44% of U.S. economic activity. Every category of business and industry is represented by small businesses and the entrepreneurs who lead them. The small business categories that have been growing at the fastest rate include Business Services, Food/Restaurant, Health/Beauty/Fitness, General Retail, and Home Services according to Small Business Trends.
Collectively they propel much of the growth and innovation that drives our economy. Small business is always changing. An average of 543,000 small businesses start up each month. That’s why using the best possible small business data matters so much. These businesses are always changing, so compiled data sources are continuously monitored through our HyperHygiene® process to ensure high levels of deliverability and response.
Mailinglists.com offers marketers the small business data resources that empower them to reliably reach this valuable and widely varied audience. Our 25 year partnership with Dun & Bradstreet puts the most accurate, comprehensive business database at our clients’ fingertips.
Our business data covers a full range of demographic, firmographic and geographic data for businesses of all sizes. Reach 26.5M+ U.S. businesses; 17.5M+ businesses with Marketable Records – including name, address, phone & SIC code; 80% also include primary contacts, sales figures and # employees. Public company records from U.S. courts & state offices; business registrations; suits, liens & judgment filings: UCC filings; bankruptcy filings.
Also available are a long list of lifestyle and associated psychographic data elements. Our goal is to allow marketers to target their audiences using whatever approach they deem necessary to make contact and form relationships in a meaningful and lasting way.
Small Business Growth Demands Your Attention
Small Businesses need capital and cash flow to survive. Lending institutions of every description can grow along with a number of categories and industries that are particularly attractive. Small Businesses need reliable partners in the tax preparation and accounting field. They need legal advice to protect their interests and maintain compliance. They need IT assistance and websites, furniture and equipment, and a place to house it all. They need HR support to find and keep the best possible people. Like the marketers eager to reach them, they also need marketing guidance. The Small Business Administration encourages them to employ direct marketing as a vital tool for growth. Good things begin with high-quality marketing data that connects providers of products and services with users that need them.
What Are The Most Profitable Small Business Categories Marketers Should Know?
Success breeds success. Get verified leads for the most profitable categories of small businesses. These tend to fall into the professional and medical services categories. They include (Small Business Trends):
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services: 18.4 percent NPM
- Lessors of Real Estate: 17.9 percent NPM
- Legal Services: 17.4 percent NPM
- Management of Companies and Enterprises: 16 percent NPM
- Activities Related to Real Estate: 14.9 percent NPM
- Offices of Dentists: 14.8 percent NPM
- Offices of Real Estate Agents and Brokers: 14.3 percent NPM
Of course all categories have their winners. Mailinglists.com can license accurate, affordable databases of small business leads in any category or SIC group. These include Retail, Hospitality, High Tech, Trucking, Construction, Landscapers, Farming and many, many more.
Begin To Build Your Small Business Marketing List
Whatever is needed to reach your ideal target audience, Mailinglists.com has the data and the expertise to craft the right mailing list for your campaign. We are able to work from the barest beginnings of a customer list and proceed to build a robust database of verified, marketable leads that can spell growth. For 25 years our goal has been to help marketers reach the right audience with the right data at the right price.