Marketing To Manufacturers Is Big Business
What Defines The Manufacturing Sector?
The official Bureau of Labor Statistics description of the manufacturing sector is as follows:
“The Manufacturing sector comprises establishments engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products.”
“Establishments in the Manufacturing sector are often described as plants, factories, or mills and characteristically use power-driven machines and materials-handling equipment. However, establishments that transform materials or substances into new products by hand or in the worker’s home and those engaged in selling to the general public products made on the same premises from which they are sold, such as bakeries, candy stores, and custom tailors, may also be included in this sector. Manufacturing establishments may process materials or may contract with other establishments to process their materials for them. Both types of establishments are included in manufacturing.”
Taken together, manufacturers and their supply chains fuel the design, sourcing, assembly, and distribution of durable and non-durable goods, from commercial aircraft to paper clips. In figures released on September 30, 2020 the Bureau of Economic Analysis reported, in Q2 2020 the added value of manufacturing overall represented $2.053 trillion, or 10.5% of GDP. Manufacturing businesses (data extracted July 7, 2020) totals counted 358,664 firms in the manufacturing sector, of which the vast majority are small businesses (Bureau of Labor Statistics – Workplace Trends > Establishments). Even with the adverse effects of COVID-19, the inevitable recovery and ensuing return to growth of the manufacturing sector demands the targeted attention of direct marketers.
Consider for a moment the incredibly intricate interconnectedness of manufacturing enterprises. Upstream and downstream supply chains create constellations of companies that must seamlessly integrate to function smoothly. Many of these pre- and post-production entities are themselves, manufacturers. Some are huge, while many are small businesses. All are ripe for receiving information and offers of products and services that can enhance their role in the overall manufacturing ecosystem. These businesses are dynamic, so compiled data sources are continuously monitored through our HyperHygiene® process to ensure high levels of deliverability and response.
Manufacturing Fast Facts
When you consider that American manufacturing drives 35 percent of productivity growth, 60 percent of exports, and 70 percent of private-sector R&D (Brookings Institute), it is clear that the role manufacturing plays in the U.S. economy demands marketers connect with this audience both strategically and tactically.
Data from the (National Association of Manufacturers)
- Manufacturers gross output for the second quarter of 2020 was $5.333 trillion. (Bureau of Economic Analysis)
- The entire manufacturing value chain plus manufacturing for other industries’ supply chains could represent one-third of GDP and employment. (Manufacturers Alliance for Productivity and Innovation)
- The total multiplier effect could then be $3.60 for every $1.00 of value-added output, with one manufacturing employee generating another 3.4 workers elsewhere. (Manufacturers Alliance for Productivity and Innovation)
- U.S. manufacturing industries would be the eighth-largest economy in the world.
- Industrial manufacturing users account for 32% of the nation’s energy consumption. (U.S. Energy Information Administration)
The Top Ten Manufacturing Sectors In The U.S. By Revenue, Q1 2020
Data from the (Bureau of Economic Analysis):
- Chemical products – $400.8B
- Computer and electronic products – $318.5B
- Food and beverage and tobacco products – $275.4B
- Fabricated metal products – $166.3B
- Motor vehicles, bodies and trailers, and parts – $161.7B
- Other transportation equipment – $159.3B
- Machinery – $157.9B
- Petroleum and coal products – $140.9B
- Miscellaneous manufacturing – $100.4B
- Plastics and rubber products – $83.2B
The Top Ten Fastest Growing Industries In The U.S. By 2019-2020 Revenue
Data from (IBIS World):
- 3D Printing & Rapid Prototyping Services – 28.8%
- Hydraulic Fracturing Services – 27.8%
- Autonomous Underwater Vehicle Manufacturing – 26.7%
- Medical & Recreational Marijuana Growing – 25.2%
- Massage Franchises – 23.6%
- Medical & Recreational Marijuana Stores – 23.4%
- Meal Kit Delivery Services – 22.8%
- Video Conferencing Software Developers – 21.4%
- Social Networking Sites – 19.0%
- Hand Sanitizer Manufacturing – 18.7%
Manufacturing Industry Trends: Put Your Money Where Your Market Is
Our manufacturing data is well suited to reaching the decision makers at manufacturing concerns. At the personal level, these include supply chain managers, industry specialists, procurement directors, consultants, machinery & equipment specialists, plant operators, and project managers.
These job descriptions comprise the backbone of the manufacturing audience, and are receptive to offers of products and services they need now, to keep up with trends:
Smart Manufacturing Solutions – The software and platform market for supply chain management, enterprise resource planning, and demand forecasting to enable product-as-a-service manufacturing, is growing. The Internet of Things (IoT) along with robotics and artificial intelligence (AI) is increasingly embedded in manufacturing processes. 3D printing is also growing for every step in the manufacturing process from prototyping to tooling, and just-in-time production.
Direct To End User Sales Models – Manufacturing companies are warming to direct selling for greater brand control, increase speed to market, and to protect margins. The pandemic induced B2B/B2C embrace of eCommerce requires building platforms that include secure transaction, order tracking and fulfillment, touchless servicing, data gathering and evaluation of marketing channels, CRM, and intuitive, team-friendly dashboards.
HR/Workplace Safety – The pandemic has raised worker safety and health to new levels. Beyond traditional accident mitigation techniques, workspaces have been re-imagined to embrace social distancing and avoid disease transmission. Establishing and maintaining personal and workspace sanitary protocols on a large and ongoing scale has been raised to essential service status. Heightened safety measures and protocols have been put in place for workers operating in the field as well, becoming both a mutual (worker and customer) safety measure and brand integrity marker.
Flexible Freight/Shipping/Packing Solutions – One of the most notable aspects of the drive to streamline shipping and delivery is the on-shoring of manufacturing accompanied by an increase in robotic usage for packing, tracking, and even final assembly tasks that previously required human labor. Rising global labor and long distance transportation costs are drivers of bringing supply chains closer (if not close) to home.
Collaborative Supply Chains – Different forms of cooperative or distributed supply chains are nothing new, but are gaining in significance among industries exposed to global disruptions. Computer chips find their way into hardware from multiple brands, while the automotive industry has long practiced cooperative sourcing, starting with tires. How many nameplates have basked in the glow of the Michelin pedigree? The costs of research and development are mitigated, while the whole exceeds the sum of those parts as brand specific characteristics are preserved.
Proactive Machinery/Tool Supply & Maintenance Providers – Predictive maintenance will grow in importance to the bottom line. Programs and the insights they yield have proven to extend the usable lifespan of investment intensive machinery and tools, while avoiding costly downtime.
Where Does Our Manufacturing Data Come From?
Mailinglists.com offers a nationwide database of U.S. businesses to efficiently target any audience of manufacturing concerns. Our 25-year partnership with Dun & Bradstreet puts the most accurate, comprehensive marketing data at our clients’ fingertips.
World-class resources, including the D&B Data Cloud contribute to the depth and quality of manufacturing data that Mailinglists.com delivers. The result is a full range of demographic, firmographic and geographic data for manufacturing businesses of all sizes. Reach 26.5M+ U.S. businesses; 17.5M+ businesses with Marketable Records – including name, address, phone & SIC code; 80% also include primary contacts, sales figures, and # employees. Public company records from U.S. courts & state offices; business registrations; suits, liens & judgment filings: UCC filings; bankruptcy filings.
Marketers need to stand out with procurement managers and others involved in SCM if they want to be inserted in their process. That’s why a long list of lifestyle and associated psychographic data elements are also available, facilitating personalization. Our goal is to allow marketers to target audiences using whatever approach they deem necessary to make contact and form relationships in a meaningful and lasting way.
Reach The Manufacturing Industry Leaders Who Matter
Mailinglists.com provides the data that reaches manufacturing decision makers, as well as executives by title, age, and at home. Many positions require professional accreditation or certification. Take advantage of our databases of licensed professionals to reach them. Data append services help marketers complete their records for past and current customers, and prospects. When their day is done, they lead lifestyles that make them open to relevant offers consistent with their personal behaviors and interests. Being able to reach executives at home, away from their challenging work lives (or even as they work from home) is a valuable way to forge relationships in a more conducive environment.
Manufacturing Industry Data Hygiene
The global growth of manufacturing businesses, accompanied by complexity, yet more streamlined processes, poses a new competitive challenge to operations suppliers and supply chain partners. Economic upheaval can result in a volatile churn rate manifesting itself as data decay. Mobility is one thing, but when companies merge or go out of business, making an up to date suppression file a must-have. Data decay must be recognized and planned for when deploying marketing campaigns. To meet the demand for accuracy and freshness, compiled data sources are continuously monitored through our HyperHygiene® process to ensure high levels of deliverability and response.
- Perform NCOA sweeps far more often than most list sources can.
- Resolve duplication in its various wasteful forms.
- Resolve incorrect information entered during registration processes.
- Filter customer vs. purchased records so you don’t pay for what you don’t need.
- Separate Duns numbers may be assigned for entities with the same owner or location.
- Phone companies may reassign former business phone numbers to individuals, and may NOT include them in business list updates.
When you consider that American manufacturing drives 35 percent of productivity growth, 60 percent of exports, and 70 percent of private-sector R&D (Brookings Institute – see footnote), it is clear that the role manufacturing plays in the U.S. economy demands marketers connect with this audience both strategically and tactically.
Build Your Marketing List Of Manufacturers
Whatever product or service you offer, Mailinglists.com has the data and the expertise to build the right mailing list to reach your ideal audience in the manufacturing sector. We are able to work from the barest beginnings of a customer list, and proceed to build a robust database of verified, marketable leads that can spell growth. For 25 years our goal has been to help marketers reach the right audience with the right data at the right price.