Marketing To Manufacturers Is Big Business
Taken together, manufacturers and their supply chains fuel the design, sourcing, assembly, and distribution of durable and non-durable goods, from commercial aircraft to paper clips. In figures released on September 30, 2020 the Bureau of Economic Analysis reported, in Q2 2020 the added value of manufacturing overall represented $2.053 trillion, or 10.5% of GDP. Manufacturing businesses (data extracted July 7, 2020) totals counted 358,664 firms in the manufacturing sector, of which the vast majority are small businesses. (Bureau of Labor Statistics – Workplace Trends > Establishments). Even with the adverse effects of COVID-19, the inevitable recovery and ensuing return to growth of the manufacturing sector demands the targeted attention of direct marketers.
Consider for a moment the incredibly intricate interconnectedness of manufacturing enterprises. Upstream and downstream supply chains create constellations of companies that must vertically integrate to function smoothly. Many of these pre- and post-production entities are themselves, manufacturers. Some are huge, while many are small businesses. All are ripe for receiving information and offers of products and services that can enhance their role in the overall manufacturing ecosystem. These businesses are dynamic, so compiled data sources are continuously monitored through our HyperHygiene® process to ensure high levels of deliverability and response.
What Defines The Manufacturing Sector?
To be clear, the following is the Bureau of Labor Statistics official description:
“The Manufacturing sector comprises establishments engaged in the mechanical, physical, or chemical transformation of materials, substances, or components into new products.”
“Establishments in the Manufacturing sector are often described as plants, factories, or mills and characteristically use power-driven machines and materials-handling equipment. However, establishments that transform materials or substances into new products by hand or in the worker’s home and those engaged in selling to the general public products made on the same premises from which they are sold, such as bakeries, candy stores, and custom tailors, may also be included in this sector. Manufacturing establishments may process materials or may contract with other establishments to process their materials for them. Both types of establishments are included in manufacturing.”
Where Does Our Manufacturing Data Come From?
Mailinglists.com offers a nationwide database of U.S. businesses to efficiently target any audience of manufacturing concerns. Our 25-year partnership with Dun & Bradstreet puts the most accurate, comprehensive marketing data at our clients’ fingertips.
World-class resources, including the D&B Data Cloud contribute to the depth and quality of manufacturing data that Mailinglists.com delivers. The result is a full range of demographic, firmographic and geographic data for manufacturing businesses of all sizes. Reach 26.5M+ U.S. businesses; 17.5M+ businesses with Marketable Records – including name, address, phone & SIC code; 80% also include primary contacts, sales figures, and # employees. Public company records from U.S. courts & state offices; business registrations; suits, liens & judgment filings: UCC filings; bankruptcy filings.
Remember those supply chain relationships? Marketers need to stand out with procurement managers and others involved in SCM if they want to be inserted in their process. That’s why a long list of lifestyle and associated psychographic data elements are also available, facilitating personalization. Our goal is to allow marketers to target their audiences using whatever approach they deem necessary to make contact and form relationships in a meaningful and lasting way.
Put Your Money Where Your Market Is
Our manufacturing data is well suited to reaching the decision makers at manufacturing concerns. At the personal level, these include supply chain managers, industry specialists, procurement directors, consultants, machinery & equipment specialists, plant operators, and project managers. These job descriptions comprise the backbone of the manufacturing audience, and are receptive to offers from freight/shipping/packing companies, wholesalers & distributors, machinery/tool supply & maintenance providers, venders of components & sub-assemblies, and particularly software companies specializing in supply chain management. And of course office supplies, including paper clips. U.S. manufacturing is both big, and growing. Below are examples of each.
The top ten manufacturing sectors in the U.S. by revenue, Q1 2020 (Bureau of Economic Analysis):
- Chemical products – $400.8B
- Computer and electronic products – $318.5B
- Food and beverage and tobacco products – $275.4B
- Fabricated metal products – $166.3B
- Motor vehicles, bodies and trailers, and parts – $161.7B
- Other transportation equipment – $159.3B
- Machinery – $157.9B
- Petroleum and coal products – $140.9B
- Miscellaneous manufacturing – $100.4B
- Plastics and rubber products – $83.2B
The top ten fastest growing industries in the U.S. by 2019-2020 revenue (IBIS World):
- 3D Printing & Rapid Prototyping Services – 28.8%
- Hydraulic Fracturing Services – 27.8%
- Autonomous Underwater Vehicle Manufacturing – 26.7%
- Medical & Recreational Marijuana Growing – 25.2%
- Massage Franchises – 23.6%
- Medical & Recreational Marijuana Stores – 23.4%
- Meal Kit Delivery Services – 22.8%
- Video Conferencing Software Developers – 21.4%
- Social Networking Sites – 19.0%
- Hand Sanitizer Manufacturing – 18.7%
When you consider that American manufacturing drives 35 percent of productivity growth, 60 percent of exports, and 70 percent of private-sector R&D (Brookings Institute – see footnote), it is clear that the role manufacturing plays in the U.S. economy demands marketers connect with this audience both strategically and tactically.
Manufacturing Fast Facts (National Association of Manufacturers)
- Manufacturers contributed $2.361 trillion to the U.S. economy in the first quarter of 2020. (Bureau of Economic Analysis)
- The entire manufacturing value chain plus manufacturing for other industries’ supply chains could represent one-third of GDP and employment. (Manufacturers Alliance for Productivity and Innovation)
- The total multiplier effect could then be $3.60 for every $1.00 of value-added output, with one manufacturing employee generating another 3.4 workers elsewhere. (Manufacturers Alliance for Productivity and Innovation)
- U.S. manufacturing industries would be the eighth-largest economy in the world.
- Industrial manufacturing users account for 32% of the nation’s energy consumption. (U.S. Energy Information Administration)
Build Your Marketing List Of Manufacturers
Whatever product or service you offer, Mailinglists.com has the data and the expertise to build the right mailing list to reach your ideal audience in the manufacturing sector. We are able to work from the barest beginnings of a customer list, and proceed to build a robust database of verified, marketable leads that can spell growth. For 25 years our goal has been to help marketers reach the right audience with the right data at the right price.