GDPR: 05.25.18

GDPR: 05.25.18

Get Ready GDPR is coming. It’s been two years since the General Data Protection Directive was adopted by the 28 member European Union. It paved the way for full implementation of the toughest set of privacy rules yet. On May…

Cross Selling to Businesses and Consumers

Cross Selling to Businesses and Consumers

It is interesting to consider cross selling to businesses and consumers. It makes sense to try, with the cost of acquiring a new customer being many times greater than the cost of retaining and growing an existing one. Targeted direct…

The Many Facets of UCC Filing Data

The Many Facets of UCC Filing Data

Every UCC-1 filing is like a diamond in the rough. It’s greatest value to direct mail marketers emerges with processing and refinement. Monitoring UCC filing data activity can open a potent portal to fresh financing opportunities for lenders, and sales…

Business Loan Marketing For Everyone

Business Loan Marketing For Everyone

Who Needs Money? Every pop-up store, every mom and pop shop, every startup, every small business, in fact virtually every business of every size and type needs money. Sales, service, and subscriptions seldom do it all, so practically every business…

Build Better Mailing Lists

Build Better Mailing Lists

You have a great offer. Gotta fill those seats, sell those subscriptions, move that merchandise, whatever. How do you build better mailing lists? As with Occam’s Razor, the best solution may be the simplest. Your Customer List The first way…

The Common Thread Is Data

The Common Thread Is Data

There’s a classic 1970 TV commercial for Barney’s Men’s Store, a New York fixture for many years, that may interest direct mail marketers. It goes like this: Several young boys are sitting on the front stoop of a New York…

Marketing To The Largest Generation

Marketing To The Largest Generation

Just for the record, it’s been official for a while now: Millennials, born between 1981 and 1997 (age 18-34 in 2015) are the the largest living generation. They number over 75 million as of that year. Plus, the ranks of…

What To Expect From A Good Mailing List Datacard

What To Expect From A Good Mailing List Datacard

For mailing list providers, datacards are their products on display. Like fresh produce or strings of pearls, they must project quality, desirability and value to potential buyers. They must reflect the credibility of the offering merchant. Whether a seasoned list…