Reaching Baby Boomers

Reaching Baby Boomers

Baby Boomer Background Wikipedia defines baby boomers as “individuals born in the United States between mid-1946 and mid-1964.” The Baby Boom generation is perhaps the most economically powerful, culturally influential generation in our history. They number 74 million, and exert…

Mobile Data Multiplies Reach

Mobile Data Multiplies Reach

Mobile phone – particularly smartphone – usage among business persons has become virtually ubiquitous. The need to be connected any time, anywhere is the norm. In addition, as with the ability to reach executives at home, mobile reach allows another…

Ethnic Audiences: Reach Is In The Details

Ethnic Audiences: Reach Is In The Details

The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic.…

The World Wide Web At 30

The World Wide Web At 30

The world wide web is 30 years old. Sir Tim Berners-Lee, the father of the web has written: “The web has become a public square, a library, a doctor’s office, a shop, a school, a design studio, an office, a…