It is rare for a business to approach a direct marketing campaign in a list data vacuum. Even a startup probably has a list of known early stage supporters or even buyers. More mature enterprises should have a database of…
The long predicted ethnic/racial majority minority U.S. population will soon be here. The 2020 census will show that more than 50% of children in the U.S. belong to an ethnic or racial minority. By 2044, that is projected to be…
The world wide web is 30 years old. Sir Tim Berners-Lee, the father of the web has written: “The web has become a public square, a library, a doctor’s office, a shop, a school, a design studio, an office, a…
Email Appends Provide The Missing Link Quite often, businesses have data for physical residences and businesses. They may have demographic, firmographic and even psychographic data. But they may lack one of the most robust bits of data in today’s direct…
Do you buy mailing list data? If so you may be familiar with datacard selections, which provide the source titles and brief descriptions of the audience the list targets. Importantly, datacards are about numbers. For starters, the sheer number of…
Infinite Media Concepts, LLC, the parent company of Mailinglists.com and MailingListsXPRESS is proud to announce that it has received U.S./EU Privacy Shield certification from the U.S. Department of Commerce. As a result Infinite Media is listed among those businesses certified…
In today’s connected marketplace, everybody collects user data. As the nation’s largest social media platform, Facebook profile data offers the best opportunity to study user attitudes toward collection of their personal data. Pew Research Center conducted just such a survey…
The New Year is a good time to refresh direct mail marketers about the available wealth of list data options. After all, we all know that probably 50% of the success of B2B and B2C campaigns is attributable to the…
The Postal Service has announced rate increases which will take effect on January 27, 2019. USPS 2019 rate increases range from 1.394% for mixed automated area distribution center – MAADC – mail (old rate: $0.287, new rate: $0.291) to 2.555%…