USPS 2019 Rate Increases

USPS 2019 Rate Increases

The Postal Service has announced rate increases which will take effect on January 27, 2019. USPS 2019 rate increases range from 1.394% for mixed automated area distribution center – MAADC – mail (old rate: $0.287, new rate: $0.291) to 2.555%…

B2B Holiday Marketing: Joy To The Bottom Line

B2B Holiday Marketing: Joy To The Bottom Line

It starts with Halloween and continues on until New Year’s Eve. It’s the holiday marketing season. It has become so ingrained in American culture that the initials “BFCM” are widely understood to mean Black Friday and Cyber Monday. While generally…

Travel Marketing: Data Takes A Vacation

Travel Marketing: Data Takes A Vacation

Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge…

Data Hygiene Update: Keep It Clean In 2018

Data Hygiene Update: Keep It Clean In 2018

In addition to content and an offer, every piece of direct marketing mail contains data crucial to its effectiveness. That is the data which enables the USPS being able to deliver it. Specifically the intended recipient’s name and address. This…

What Does Green Direct Marketing Mean?

What Does Green Direct Marketing Mean?

Green direct marketing is not limited to offers of eco-friendly products and services. A direct response audience may support issues of sustainability and the environment. If this is known to be true, it becomes incumbent on marketers to demonstrate sensitivity…

How Do You Determine Target Audience Size?

How Do You Determine Target Audience Size?

Direct mail campaigns require a well-defined consumer or business target. Marketers rely on many data points to hone their lists. Perhaps most basic is the target audience size. It makes sense to get this right. Higher numbers are tempting since…

Reach Working Mothers: A Target On The Move

Reach Working Mothers: A Target On The Move

Motherhood in the 21st Century is evolving to include not only mothers who work, but are moving into management, the C-suite, or ownership positions. All while raising families. More than ever, direct marketers need to know who they are dealing…