Mobile Data Multiplies Reach

Mobile Data Multiplies Reach

Mobile phone – particularly smartphone – usage among business persons has become virtually ubiquitous. The need to be connected any time, anywhere is the norm. In addition, as with the ability to reach executives at home, mobile reach allows another…

Ethnic Audiences: Reach Is In The Details

Ethnic Audiences: Reach Is In The Details

The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic.…

The World Wide Web At 30

The World Wide Web At 30

The world wide web is 30 years old. Sir Tim Berners-Lee, the father of the web has written: “The web has become a public square, a library, a doctor’s office, a shop, a school, a design studio, an office, a…

Datacard Selections: By The Numbers

Datacard Selections: By The Numbers

Do you buy mailing list data? If so you may be familiar with datacard selections, which provide the source titles and brief descriptions of the audience the list targets. Importantly, datacards are about numbers. For starters, the sheer number of…