Industries and businesses across the board have one thing in common, and that is change. Organizations are dynamic. People are always on the move. People are always on the move. B2B data hygiene must keep pace to be effective. Every…

Business to business direct marketers need to fortify themselves with data that connects with prospective buyers at every stage of the B2B buying cycle, in every way possible. This is true when targeting several decision makers at a particular company,…

An important tool in B2B campaign planning is buyer persona development, backed by real world customer and prospect insights. Understanding and embracing how the target’s habits, behaviors, and preferences intersect with their roles, goals, and pain points in both business…

When the question is asked, “What contributes to direct marketing success?”, the discussion quickly turns to data quality. How is that achieved? The answer is data hygiene, which requires active effort. Without it, data quality declines. Strategy, content and offer…

In an effort to close the gap between revenue and operating costs, a Postal Service rate increase request has been submitted to the Postal Regulatory Commission affecting certain rates effective January 24, 2021. The impacts of the COVID-19 pandemic, plus…

The COVID-19 pandemic has changed so much about living in what is normally a very social, transactional society. The frustration and even depression brought about by interpersonal and sensory deprivation is widespread. For all the benefits of e-commerce, being forced…

Medical Professionals are the gatekeepers to the pharmaceuticals, medical devices, and technologies that drive health care. The estimated total of $3.8 Trillion in health care expenditures for 2019 is projected to rise to $6 Trillion by 2027 and 19.4% of…

Direct marketing thrives on data. Psychographic data is the more qualitative member of the triad of data types that includes demographic and firmographic data, which tend to be quantitative. Demographic data elements include personal attributes. Firmographic data describes organizations. Together…

Nobody said it would be easy. A contentious referendum followed by several years of political wrangling have brought the UK to the point of finalizing Brexit, which became official on January 31, 2020. The UK is currently negotiating the terms…