About Psychographic Data

About Psychographic Data

Direct marketing thrives on data. Psychographic data is the more qualitative member of the triad of data types that includes demographic and firmographic data, which tend to be quantitative. Demographic data elements include personal attributes. Firmographic data describes organizations. Together…

BREXIT ’21 in the Year of COVID-19

BREXIT ’21 in the Year of COVID-19

Nobody said it would be easy. A contentious referendum followed by several years of political wrangling have brought the UK to the point of finalizing Brexit, which became official on January 31, 2020. The UK is currently negotiating the terms…

Marketing During A Crisis

Marketing During A Crisis

Marketing during a crisis is full of uncertainty. The first thing many marketers think to do is tighten their belts. Dealing with a deadly pandemic like COVID-19 requires serious consideration of any and all options. The effect on marketers thus…

Reaching Baby Boomers

Reaching Baby Boomers

Baby Boomer Background Wikipedia defines baby boomers as “individuals born in the United States between mid-1946 and mid-1964.” The Baby Boom generation is perhaps the most economically powerful, culturally influential generation in our history. They number 74 million, and exert…

Mobile Data Multiplies Reach

Mobile Data Multiplies Reach

Mobile phone – particularly smartphone – usage among business persons has become virtually ubiquitous. The need to be connected any time, anywhere is the norm. In addition, as with the ability to reach executives at home, mobile reach allows another…