That Was Fast The 2010s have wrapped up, having laid down tectonic markers for where we are as a society. Things that were new in 2010 have become commonplace in 2020. Naturally there are even those who are already envisioning…

More than 65,000 restaurants opened their doors in 2018 (D&B). As with new businesses in any industry, that number pales compared to the list of marketing opportunities they may ultimately represent. The Who, What, & When Of Opening A New…

Baby Boomer Background Wikipedia defines baby boomers as “individuals born in the United States between mid-1946 and mid-1964.” The Baby Boom generation is perhaps the most economically powerful, culturally influential generation in our history. They number 74 million, and exert…

Mobile phone – particularly smartphone – usage among business persons has become virtually ubiquitous. The need to be connected any time, anywhere is the norm. In addition, as with the ability to reach executives at home, mobile reach allows another…

U.S. women have flown in space, led industrial giants, and have received a major party nomination for president. There’s more in store for women in 2019. Pew Research has published news of first quarter projections indicating that the number of…

The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic.…

It is rare for a business to approach a direct marketing campaign in a list data vacuum. Even a startup probably has a list of known early stage supporters or even buyers. More mature enterprises should have a database of…

The long predicted ethnic/racial majority minority U.S. population will soon be here. The 2020 census will show that more than 50% of children in the U.S. belong to an ethnic or racial minority. By 2044, that is projected to be…