Travel Marketing: Data Takes A Vacation

Travel Marketing: Data Takes A Vacation

Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge…

Data Hygiene Update: Keep It Clean In 2018

Data Hygiene Update: Keep It Clean In 2018

In addition to content and an offer, every piece of direct marketing mail contains data crucial to its effectiveness. That is the data which enables the USPS being able to deliver it. Specifically the intended recipient’s name and address. This…

What Does Green Direct Marketing Mean?

What Does Green Direct Marketing Mean?

Green direct marketing is not limited to offers of eco-friendly products and services. A direct response audience may support issues of sustainability and the environment. If this is known to be true, it becomes incumbent on marketers to demonstrate sensitivity…

How Do You Determine Target Audience Size?

How Do You Determine Target Audience Size?

Direct mail campaigns require a well-defined consumer or business target. Marketers rely on many data points to hone their lists. Perhaps most basic is the target audience size. It makes sense to get this right. Higher numbers are tempting since…

Reach Working Mothers: A Target On The Move

Reach Working Mothers: A Target On The Move

Motherhood in the 21st Century is evolving to include not only mothers who work, but are moving into management, the C-suite, or ownership positions. All while raising families. More than ever, direct marketers need to know who they are dealing…

Alternative Media In Your Omnichannel Mix

Alternative Media In Your Omnichannel Mix

There you are. Lounging on the beach at that secluded resort miles away from anything. Far from home. Away from care. Away from…direct marketing? The vintage bi-plane chugs into view, tugging a banner that reminds you to apply sunscreen of…

Where To Buy Mailing Lists

Where To Buy Mailing Lists

When you need to buy mailing lists, an overview of direct marketing data providers starts with the big players (as in most industries.) You know who they are. That leaves the rest, a range of smaller enterprises, down to literal…

GDPR: 05.25.18

GDPR: 05.25.18

Get Ready GDPR is coming. It’s been two years since the General Data Protection Directive was adopted by the 28 member European Union. It paved the way for full implementation of the toughest set of privacy rules yet. On May…

Cross Selling to Businesses and Consumers

Cross Selling to Businesses and Consumers

It is interesting to consider cross selling to businesses and consumers. It makes sense to try, with the cost of acquiring a new customer being many times greater than the cost of retaining and growing an existing one. Targeted direct…