The New Year is a good time to refresh direct mail marketers about the available wealth of list data options. After all, we all know that probably 50% of the success of B2B and B2C campaigns is attributable to the…
The Postal Service has announced rate increases which will take effect on January 27, 2019. USPS 2019 rate increases range from 1.394% for mixed automated area distribution center – MAADC – mail (old rate: $0.287, new rate: $0.291) to 2.555%…
For 2019, the Postal Service is continuing to provide promotions and incentives for mailers to combine enhanced print and cross channel media technologies with marketing mail. As direct marketers know, speeding the journey from awareness, to consideration to action is…
It starts with Halloween and continues on until New Year’s Eve. It’s the holiday marketing season. It has become so ingrained in American culture that the initials “BFCM” are widely understood to mean Black Friday and Cyber Monday. While generally…
Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge…
In addition to content and an offer, every piece of direct marketing mail contains data crucial to its effectiveness. That is the data which enables the USPS being able to deliver it. Specifically the intended recipient’s name and address. This…
Green direct marketing is not limited to offers of eco-friendly products and services. A direct response audience may support issues of sustainability and the environment. If this is known to be true, it becomes incumbent on marketers to demonstrate sensitivity…
Direct mail campaigns require a well-defined consumer or business target. Marketers rely on many data points to hone their lists. Perhaps most basic is the target audience size. It makes sense to get this right. Higher numbers are tempting since…
Motherhood in the 21st Century is evolving to include not only mothers who work, but are moving into management, the C-suite, or ownership positions. All while raising families. More than ever, direct marketers need to know who they are dealing…