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Direct Marketers Must Make It Easy

Direct Marketers Must Make It Easy

The Direct Benefits Of Ease And Efficiency Done right, direct marketing is user friendly for both businesses and customers. To achieve that, direct marketers must make it easy for existing or prospective customers to actually consume messages and either explore...

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B2B Data Hygiene: Embrace Health. Avoid Decay.

B2B Data Hygiene: Embrace Health. Avoid Decay.

Industries and businesses across the board have one thing in common, and that is change. Organizations are dynamic. People are always on the move. B2B data hygiene must keep pace to be effective. Every 30 minutes, 120 business addresses and 75 phone numbers change, 20...

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Dealing With The B2B Buying Cycle

Dealing With The B2B Buying Cycle

Business to business direct marketers need to fortify themselves with data that connects with prospective buyers at every stage of the B2B buying cycle, in every way possible. This is true when targeting several decision makers at a particular company, or many...

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Buyer Persona Development – Include Channel Preferences

Buyer Persona Development – Include Channel Preferences

An important tool in B2B campaign planning is buyer persona development, backed by real world customer and prospect insights. Understanding and embracing how the target’s habits, behaviors, and preferences intersect with their roles, goals, and pain points in...

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Data Hygiene Update 2020

Data Hygiene Update 2020

When the question is asked, “What contributes to direct marketing success?”, the discussion quickly turns to data quality. How is that achieved? The answer is data hygiene, which requires active effort. Without it, data quality declines. Strategy, content...

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Postal Service Rate Increase Request For 2021

Postal Service Rate Increase Request For 2021

In an effort to close the gap between revenue and operating costs, a Postal Service rate increase request has been submitted to the Postal Regulatory Commission affecting certain rates effective January 24, 2021. The impacts of the COVID-19 pandemic, plus continued...

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