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Identifying Businesses Eligible for the Employee Retention Credit (ERC Credits)

Posted by Steven Sheck, President, Infinite Media

January 25, 2023

As a marketer, you know that targeting the right audience is key to the success of your campaigns. And when it comes to reaching candidates who are eligible for the Employee Retention Credit (ERC) in their business, you’ll want to make sure you’re reaching the right company’s at the right time.

The ERC is a tax credit that was introduced as part of the CARES Act to help businesses keep their employees on payroll during the COVID-19 pandemic. Eligible employers can claim a credit of up to $5,000 per employee per quarter for wages paid to employees during the pandemic. This credit can make a significant impact on a business’s bottom line, and it’s important that marketers understand how to reach candidates who are eligible for the credit.

One of the most effective ways to reach candidates who are eligible for the ERC is through targeted advertising. By using data to identify businesses that have been affected by the pandemic and are likely to be eligible for the credit, you can create highly targeted campaigns that reach the right people at the right time.

The ERC is a valuable opportunity for businesses to offset their payroll expenses accrued during the pandemic. As a marketer, you can play a key role in helping businesses understand the credit and how to apply for it by creating targeted campaigns, outreach, and valuable content that addresses the challenges they are facing. Our Employee Retention Credit Enhanced Business Database (ERC) can help you reach these businesses.

We can assist you in identifying potential businesses that may be eligible for Employee Retention Credit (ERC) by providing you with a list of companies that have been impacted by COVID-19 and have experienced a significant decline and kept their employees on the pay roll in that time. Overall, we can help you reach potential businesses that are eligible for Employee Retention Credits (ERC) and market to them in taking advantage of the credit to help them stay afloat during these challenging times.  By reaching the right candidates at the right time, you can help businesses take advantage of this opportunity and improve their bottom line.  Contact Us to learn more.

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