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How To Market to Schools and Educators and See Results

Classroom shown for how to market to schools and educators

Posted by Steven Sheck, President, Infinite Media

October 12, 2021

You’ve got a great business that helps educators and schools, but are you not seeing results from your marketing? Find out how to market to schools and educators, and actually see results.

Of course, your product or service is outstanding, your sales material is beautifully designed, and you’ve got a great team on board… so let’s discuss why you’re not seeing better ROI.

At Mailinglists.com, we help businesses save money and see better marketing results through targeted data and contact information, and we’ve got some tips to help you sell to the education industry. You may discover you’re missing some simple but crucial steps!

The problem may not be in what you’re selling, but how you’re selling it. Read on to learn more about education industry marketing online and off the web.

What’s the best way to market to schools and educators, and actually see results?

Step 1: Define your target market.
While targeted marketing is important for any business, education marketing is especially complex with so many different parties involved. For example, teachers and students may be the end-users, but the principals and administrators set the school budget. So figure out who makes the purchasing decisions as well as those who influence those decisions to create the audience you need to educate about your products and services.

Step 2: Customize your messaging.
Before making a sale, focus on making a connection with your audience during the buying process. What’s important to one group may be different to another. For example, teachers look for ways to help students in the classroom, while administrators look to get the biggest value out of a product or service while staying within the school-year budget. Know the roles played during the purchasing cycle and make your competitive edge clear for each audience.

Step 3: Make sure your message gets delivered.
Once you have your message down for each buyer persona, figure out the best way to contact the education professionals you’re targeting. Maybe your first contact is via email, traditional mail, social media, or telemarketing. Also, know the school or university fiscal calendar and choose an appropriate time to reach out. You don’t want to be put on the back-burner because you reached out too late or too early in the year.

Step 4: Follow-up (don’t give up so easily)!
You’ll probably have to touch base multiple times with the school and university staff you’re targeting. It’s nothing personal; studies show it takes multiple impressions for people to remember a brand. The good news is the education industry is highly brand loyal, so by investing in education research and data upfront, you’ll get better ROI. Ideas for additional touchpoints include: e-books, case studies, and free trials.

Get Accurate Contact Information and Email Lists for Teachers and Administrators with MDR Educators Data from Mailinglists.com:

Whether you’re a new start-up or an existing business looking for leads and new clients at schools and universities (both public and private), Mailinglists.com helps you with detailed educator research.

Think of us as an extension of your marketing team. We offer targeted data for better results with the most current, accurate, and comprehensive compiled data in the education market through MDR Educators Data (a division of Dun and Bradstreet).

With over 20 years of experience in helping companies grow their businesses, Mailinglists.com offers the highest quality lists at the best prices. From wholesale contact lists to customized data, we’re here for you.

Our MDR educators database through D&B includes personnel in:

  • K-12 Schools and Districts
  • Colleges and Universities
  • Early Childhood and Day Care Centers
  • Public Libraries

Your educational industry business and marketing may be great, but what’s the point if you’re not getting in front of the right people?

It’s time to market to schools and educators in a better way…

The education industry is a multi-billion dollar sector, and we’re here to help you find prospects and sales leads in the education market. Sign up for access to our online counts platform or contact us directly to learn more.

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