IP Targeting Energizes Direct Mail Campaigns
What is IP Targeting?
IP targeting matches a specific physical address. Matching IP address to location yields contact at a 95% or greater confidence level for true one-to-one marketing. Targeted digital advertising is taking its place alongside postal, email and telemarketing to enrich the ways customers and prospects may be reached. Targeted IP marketing will focus your effort all the way down to an individual campus, venue, building or household.
Using a proprietary IP address append process, customer databases or other traditional mailing list data are matched and cross-referenced with specific internet browsing activity and/or IP addresses. An integrated network of ad exchanges then serves targeted customers or prospects more timely and relevant digital offers, increasing response rates and overall marketing ROI. This adds a real-time, measurable dimension to cross channel campaigns seeking new ways to maximize results. Campaigns can be seamlessly presented, however, wherever, whenever your audience is reached.
- Match IP Address To Physical Location
- Target Real People in Real Households
- 100% Cookie-Free Advertising Technology
- IP Address Matching at >95% Confidence Level
- Real-Time Measurement
Other online marketing tools use online cookie data. The future of cookies is in question, with industry leaders indicating they may be phased out. We use offline data, which is verified and drastically reduces the potential of non-human bot traffic. We achieve true convergence of direct mail with digital advertising by onboarding and unifying your customer data or purchased mailing lists. We’re like a digital postman for an online world.
Data Onboarding Process:
- Gather Data – Your customer data files are securely imported. Personally identifiable information (PII) is removed from customer records prior to IP append.
- Analyze Data – Anonymized customer records are matched to online devices or anonymous digital IDs.
- Data Distribution – Your data segments are activated for use in your marketing applications across media platforms.
- Data Delivery – Increase conversions by delivering more relevant messages to each audience segment.
Enjoy Seamless Mobile Marketing
The process is able to target (and report on) in-app and device-optimized web impressions by device type, make and model, carrier, connection type, mobile OS, mobile browser, and much more.
Just Where You Want To Be. Not Where You Don’t.
IP address advertising allows marketers to place ads on over 1,000,000 websites with over 50,000,000,000 ad impressions per day. Aiming your message at particular sites can improve the results of your campaign based on the audience demographics of sites selected.
By default, ads are not served on adult or “vice” sites. Sites with a history of low quality or fraudulent traffic are eliminated. You may further restrict the universe of sites upon which ads are displayed.
Who Can Benefit From IP Targeting?
Examples of how digital ads using IP Targeting can build seamless direct response experiences:
Political – As the recent elections have shown, omnichannel outreach is key to delivering potential vote-shifting appeals to an electorate that is always on the go. IP address targeting makes use of past voting history cross-referenced with lifestyle and trigger events to fortify current allegiances or erode them.
Alternative Lenders – Lenders could target a list of businesses that have merchant cash advance borrowing histories documented by UCC filings. By combining the filing data, enhanced selects and matching to IP addresses, businesses can be reached before they need their next merchant cash loan, and before competitors find them first.
Publishers – Magazine or newspaper subscribers can be reached with renewal or lapsed subscriber offers. This is especially useful for publications that have an online presence which can act as a “sampling” test and data gathering opportunity.
Chambers of Commerce – Civic organizations can target New Movers/Businesses arriving in their service areas with ads for member businesses. This benefits recipients insofar as they gain references to local, civic-minded businesses that can help them with move-in or start-up needs. It benefits these organizations by evangelizing on behalf of their member businesses and demonstrating the value of membership.
IP address to physical address matching is a simple but powerful way to target and connect your customer data with leading media platforms. Reach audience segments across channels and devices. Market to millions of customers with 1:1 messages at scale.