Reach Government Offices At Every Level
Government offices at the Federal, State, and Local levels are the centers of activity for all the functions that ensure our needs are met. Government office data includes offices of elected officials, plus police, fire, public health, housing, environmental, sanitation, and transportation (including highways & roads) departments, and more.
In many ways Federal, State, and Local government offices mimic the structure of private sector businesses. In brief, there is upper management, middle management, and the general workforce. Decision makers can actually be found at many levels within a government office hierarchy. So, it is essential that marketers obtain deep, broad contact data to increase the chances of response.
How Large Is The Government Office Market?
The 2020 federal budget including both mandatory and discretionary expenditures was $4.4 Trillion. About 55% of this total is spent by the federal government (20% of GDP), while 45% is spent by state and local governments (17% of GDP). The 2017 total for state and local budgets was $3.7 Trillion (state – see list) and $1.9 Trillion (local).
Within these budget totals are the expenses required to support the infrastructure and operations of departments at all jurisdictional levels. This enables them to fulfill their responsibilities for the health, education, welfare, prosperity, and safety of the American public through procurement of goods and services.
Trends In Government Procurement & Spending
The tale of the tape for 2020 reflects the government response to one massive line item – the COVID-19 pandemic. One hesitates to label the COVID response as a trend. Hopefully, everything pertaining to this massive effort is theoretically “temporary”. However, until the pandemic is controlled and the population can return to some semblance of normal life, government agencies at all levels will be working on overdrive to procure and deploy essential products and services.
The total outlay including the most recent relief package is approximately $3.5 Trillion, including at least $14 Billion for Operation Warp Speed to fund vaccine development, production and distribution. Manufacturing and distribution of PPE and medical devices (as well as their maintenance) are part of this overall effort. Notable participants impacting every stage of the delivery chain include Pfizer, Moderna, Astra-Zeneca, Johnson & Johnson, Regeneron, Eli Lilly, Fujifilm, CVS, Walgreens, Corning, McKesson, and many more.
An example of how one federal department frames its needs is the Treasury Department Forecast of Contract Opportunities for small businesses, including women owned, service-disabled veteran owned, and HUBZone businesses in accordance with the 1988 law amending the Small Business Act. It covers contract opportunities ranging from Micro-purchases under $10,000, to those exceeding $250,000. By far, the elephant on the room (not in the partisan sense), is the IRS. The fiscal year 2021 forecast anticipates over 2000 total awards at a potential price tag of over $32 Billion. Forecasted are 157 new opportunities with target award dates throughout the year.
Top 10 new awards forecast by NAICS include:
- 541519 – Other Computer Related Services
- 518210 – Data Processing, Hosting, and Related Services
- 541511 – Custom Computer Programming Services
- 541611 – Administrative Management and General Management Consulting Services
- 561320 – Temporary Help Services
- 334118 – Computer Terminal and Other Computer Peripheral Equipment Manufacturing
- 518111 – Internet Service Provider
- 541219 – Other Accounting Services
- 541512 – Computer Systems Design Services
The General Services Administration offers a web-based tool dedicated to forecasting procurement needs. Filters allow searches to be refined with specificity. Abstracts and details are available for anticipated contracts.
One particular upcoming contract award getting attention concerns the fast-growing area of IT [products and services. The U.S. Department of Health & Human Services will award a contract managed by the National Institutes of Health Information Technology Acquisition and Assessment Center. The Chief Information Officer-Solutions and Partners 4 (CIO-SP4) program is a best-in-class, government wide acquisition contract. It is meant to spearhead a trend in government wide acquisition practice along with the General Services Administration’s IT Schedule 70, and the NASA Solutions for Enterprise-Wide Procurement that would simplify and streamline procurement of commodity IT services and products. The indefinite-delivery, indefinite quantity NIH contract has a $40 Billion maximum. CIO-SP4 is designed to facilitate ordering IT solutions and services from businesses of any size for the following:
- IT services for biomedical research, health sciences and health care
- Chief information officer support
- Digital media
- IT operations and maintenance
- Integration services
- Digital government and cloud services
- Enterprise resource planning
- Software development
How Can Direct Marketers Grow With Government Offices Mailing Lists?
As with any private sector business, government agencies and departments need a wide range of products and services to satisfy their procurement needs. These include office supplies, computer/IT equipment and services, building and maintenance, training and educational seminars, equipment and services for government-run entities such as schools, libraries, transportation, parks, etc.
Mailinglists.com helps direct marketers build custom lists of contacts across the spectrum of government departments, agencies, and offices. Our databases include verified personnel records for over 1.7 million executive, managerial, and administrative job descriptions, at almost 228,000 locations. Demographic, firmographic and even lifestyle data elements are available including postal, phone and email data. Our data professionals are steeped in the specific experience direct marketers and researchers need to obtain the best possible data to reach the vast government office audience.
Who Is On Your List?
Our database of government offices and employees includes these contacts and more:
- Department Secretaries & Ass’t Secretaries (Federal, State, County, Municipal, Town)
- C-Suite Executives including CEO, COO, CFO, CMO, CIO, CBO, Controllers, etc.
- Executive Director
- General Managers
- Sales & Marketing Managers
- HR Managers
- Finance Managers
- Procurement/Purchasing Managers
- IT Director/Managers
What Data Elements Are Available For Government Employees & Offices?
- First Name
- Last Name
- Agency/Office Name
- Agency/Office URL
- Physical Address
- Number of Employees
- Procurement Budget
Direct marketers can be targeted and pro-active in contacting the right government office – and decision makers – with the right offer of goods and services, at the right time during federal, state, and local procurement cycles. Accurate, detailed data is critical to accomplishing this with confidence.