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Telemarketing In The Mix

Telemarketing In The Mix

The continued role of telemarketing as a productive tool in the direct marketing mix is worth mention. Just as the experience of using the web has migrated from desktop to tablet and smartphone devices, the experience of speaking with another human being has gone...

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Reaching Executives At Home Sweet Home

Reaching Executives At Home Sweet Home

For direct marketing campaigns to succeed, the undivided attention of the recipient is more than a little helpful. This is particularly true when reaching out to executive level decision makers. Given that their office days are overfilled with scheduled – and...

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Market Beyond Look-Alike Targeting, To Are-Alike Targeting.

Market Beyond Look-Alike Targeting, To Are-Alike Targeting.

Let’s take a new look at look alike targeting. In the field of topology, there’s an example which insists that a donut and a coffee mug are identical. (Each is a toroid with a hole in it.) The fact that one can hold liquid while the other can be eaten is...

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Data Appends. Hitting A Moving, Multi-Point B2B Target.

Data Appends. Hitting A Moving, Multi-Point B2B Target.

Direct marketers tend to think in terms of business record completeness as a list of the “usual suspects”. You know, SIC/NAICS, Business address, Main telephone, Key contact (with email address), Revenue, Number of employees, Web address, etc. Pretty standard record...

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The Value Of Drive Time Radius Data

The Value Of Drive Time Radius Data

Time Is Money. When it comes to drawing traffic to a business location, direct marketers can now take advantage of a fresh way to look at building a prospect file. Instead of (logically?) drawing a circle of a given radius with a business location at the center, there...

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Shop Smarter For Business List Selects

Shop Smarter For Business List Selects

Selections are the “menu” from which B2B direct mail marketers choose to build their mailing lists. With more data available than ever, it pays to really understand the choices. This includes the usual selects, plus some very useful risk metrics. Want to know who,...

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