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BREXIT ’21 in the Year of COVID-19

BREXIT ’21 in the Year of COVID-19

Nobody said it would be easy. A contentious referendum followed by several years of political wrangling have brought the UK to the point of finalizing Brexit, which became official on January 31, 2020. The UK is currently negotiating the terms of leaving the EU, which...

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Marketing During A Crisis

Marketing During A Crisis

Marketing during a crisis is full of uncertainty. The first thing many marketers think to do is tighten their belts. Dealing with a deadly pandemic like COVID-19 requires serious consideration of any and all options. The effect on marketers thus far has been...

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New Restaurants Update: Grand Openings For Marketers in 2020

New Restaurants Update: Grand Openings For Marketers in 2020

The restaurant industry continues to grow. More than 58,000 restaurants opened their doors in 2019 (D&B). As with new businesses in any industry, that number pales compared to the list of marketing opportunities they may ultimately represent. The Who, What, &...

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Get Reach & Frequency Right For Direct Marketing Success

Get Reach & Frequency Right For Direct Marketing Success

Direct marketing success relies on reaching and resonating with a well-targeted audience. That means using the right data to make the right offer to the right prospects at the right time. There is a struggle that has gone on for as long as advertising has existed...

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The 2010s – What A Difference A Decade Makes

The 2010s – What A Difference A Decade Makes

That Was Fast The 2010s have wrapped up, having laid down tectonic markers for where we are as a society. Things that were new in 2010 have become commonplace in 2020. Naturally there are even those who are already envisioning “what’s next?” in...

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