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The Magic Touch Of Physical Direct Mail

The Magic Touch Of Physical Direct Mail

The COVID-19 pandemic has changed so much about living in what is normally a very social, transactional society. The frustration and even depression brought about by interpersonal and sensory deprivation is widespread. For all the benefits of e-commerce, being forced...

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Marketing To Medical Professionals

Marketing To Medical Professionals

Medical Professionals are the gatekeepers to the pharmaceuticals, medical devices, and technologies that drive health care. The estimated total of $3.8 Trillion in health care expenditures for 2019 is projected to rise to $6 Trillion by 2027 and 19.4% of GDP. For a...

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About Psychographic Data

About Psychographic Data

Direct marketing thrives on data. Psychographic data is the more qualitative member of the triad of data types that includes demographic and firmographic data, which tend to be quantitative. Demographic data elements include personal attributes. Firmographic data...

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BREXIT ’21 in the Year of COVID-19

BREXIT ’21 in the Year of COVID-19

Nobody said it would be easy. A contentious referendum followed by several years of political wrangling have brought the UK to the point of finalizing Brexit, which became official on January 31, 2020. The UK is currently negotiating the terms of leaving the EU, which...

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Marketing During A Crisis

Marketing During A Crisis

Marketing during a crisis is full of uncertainty. The first thing many marketers think to do is tighten their belts. Dealing with a deadly pandemic like COVID-19 requires serious consideration of any and all options. The effect on marketers thus far has been...

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New Restaurants Update: Grand Openings For Marketers in 2020

New Restaurants Update: Grand Openings For Marketers in 2020

The restaurant industry continues to grow. More than 58,000 restaurants opened their doors in 2019 (D&B). As with new businesses in any industry, that number pales compared to the list of marketing opportunities they may ultimately represent. The Who, What, &...

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