Uncategorized

The Direct Benefits Of Ease And Efficiency Done right, direct marketing is user friendly for both businesses and customers. To achieve that, direct marketers must make it easy for existing or prospective customers to actually consume messages and either explore further or take action. They must also work to make it easy on themselves, directing … Read more

How First, Second, And Third Party Data Work Together First, second, and third party audience data are parts of a whole. Each contributes in its own way to building a high performing marketing database through quality, relevance, completeness, and scale. It is helpful to understand what they are and how they can work together. All … Read more

In an effort to close the gap between revenue and operating costs, a Postal Service rate increase request has been submitted to the Postal Regulatory Commission affecting certain rates effective January 24, 2021. The impacts of the COVID-19 pandemic, plus continued declines in the volume of Market Dominant products like First Class Mail have continued … Read more

The COVID-19 pandemic has changed so much about living in what is normally a very social, transactional society. The frustration and even depression brought about by interpersonal and sensory deprivation is widespread. For all the benefits of e-commerce, being forced to shop online has its shortcomings. This is not to suggest that people should defy … Read more

Marketing during a crisis is full of uncertainty. The first thing many marketers think to do is tighten their belts. Dealing with a deadly pandemic like COVID-19 requires serious consideration of any and all options. The effect on marketers thus far has been widespread. The cancellation of events of all sorts has resulted in a … Read more

Medical Professionals are the gatekeepers to the pharmaceuticals, medical devices, and technologies that drive health care. The estimated total of $3.8 Trillion in health care expenditures for 2019 is projected to rise to $6 Trillion by 2027 and 19.4% of GDP. For a wide range of products and service providers, marketing to medical professionals is … Read more

(Updated March 11, 2020) The restaurant industry continues to grow. More than 58,000 restaurants opened their doors in 2019 (D&B). As with new businesses in any industry, that number pales compared to the list of marketing opportunities they may ultimately represent. The Who, What, & When Of Opening A New Restaurant Why? Before a restaurant … Read more

Direct marketing thrives on data. Psychographic data is the more qualitative member of the triad of data types that includes demographic and firmographic data, which tend to be quantitative. Demographic data elements include personal attributes. Firmographic data describes organizations. Together they allow marketers to segment their audiences with precision. Psychographic data uses various inputs to … Read more

That Was Fast The 2010s have wrapped up, having laid down tectonic markers for where we are as a society. Things that were new in 2010 have become commonplace in 2020. Naturally there are even those who are already envisioning “what’s next?” in technology. Generations have come of age while forebears prepare to cede their … Read more