Travel Marketing: Data Takes A Vacation

Travel Marketing: Data Takes A Vacation

Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge…

What Does Green Direct Marketing Mean?

What Does Green Direct Marketing Mean?

Green direct marketing is not limited to offers of eco-friendly products and services. A direct response audience may support issues of sustainability and the environment. If this is known to be true, it becomes incumbent on marketers to demonstrate sensitivity…

Where To Buy Mailing Lists

Where To Buy Mailing Lists

When you need to buy mailing lists, an overview of direct marketing data providers starts with the big players (as in most industries.) You know who they are. That leaves the rest, a range of smaller enterprises, down to literal…

GDPR: 05.25.18

GDPR: 05.25.18

Get Ready GDPR is coming. It’s been two years since the General Data Protection Directive was adopted by the 28 member European Union. It paved the way for full implementation of the toughest set of privacy rules yet. On May…