Datacard Selections: By The Numbers

Datacard Selections: By The Numbers

Do you buy mailing list data? If so you may be familiar with datacard selections, which provide the source titles and brief descriptions of the audience the list targets. Importantly, datacards are about numbers. For starters, the sheer number of…

USPS 2019 Rate Increases

USPS 2019 Rate Increases

The Postal Service has announced rate increases which will take effect on January 27, 2019. USPS 2019 rate increases range from 1.394% for mixed automated area distribution center – MAADC – mail (old rate: $0.287, new rate: $0.291) to 2.555%…

Travel Marketing: Data Takes A Vacation

Travel Marketing: Data Takes A Vacation

Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge…

What Does Green Direct Marketing Mean?

What Does Green Direct Marketing Mean?

Green direct marketing is not limited to offers of eco-friendly products and services. A direct response audience may support issues of sustainability and the environment. If this is known to be true, it becomes incumbent on marketers to demonstrate sensitivity…