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The long predicted ethnic/racial majority minority U.S. population will soon be here. The 2020 census will show that more than 50% of children in the U.S. belong to an ethnic or racial minority. By 2044, that is projected to be true for the entire population. In a majority minority nation, targeting “Americans” may indeed reach … Read more
The world wide web is 30 years old. Sir Tim Berners-Lee, the father of the web has written: “The web has become a public square, a library, a doctor’s office, a shop, a school, a design studio, an office, a cinema, a bank, and so much more.” It is seemingly everywhere, like air. But unlike … Read more
Email Appends Provide The Missing Link Quite often, businesses have data for physical residences and businesses. They may have demographic, firmographic and even psychographic data. But they may lack one of the most robust bits of data in today’s direct marketing landscape: an email address. Email appends enable a vital channel for agile marketers to … Read more
In today’s connected marketplace, everybody collects user data. As the nation’s largest social media platform, Facebook profile data offers the best opportunity to study user attitudes toward collection of their personal data. Pew Research Center conducted just such a survey among Facebook users. On the one hand, 74% of respondents did not even realize their … Read more
The New Year is a good time to refresh direct mail marketers about the available wealth of list data options. After all, we all know that probably 50% of the success of B2B and B2C campaigns is attributable to the mailing list. So, it pays to be aware not only of the 80,000+ mailing lists … Read more
The Postal Service has announced rate increases which will take effect on January 27, 2019. USPS 2019 rate increases range from 1.394% for mixed automated area distribution center – MAADC – mail (old rate: $0.287, new rate: $0.291) to 2.555% for automated area distribution center – AADC – pieces (old rate: $0.274, new rate: $0.281). … Read more
For 2019, the Postal Service is continuing to provide promotions and incentives for mailers to combine enhanced print and cross channel media technologies with marketing mail. As direct marketers know, speeding the journey from awareness, to consideration to action is a key to success. Each of the USPS 2019 promotions is designed to facilitate exactly … Read more
It starts with Halloween and continues on until New Year’s Eve. It’s the holiday marketing season. It has become so ingrained in American culture that the initials “BFCM” are widely understood to mean Black Friday and Cyber Monday. While generally considered the domain of B2C marketers, B2B marketers can play too. With everyone in a … Read more
Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge on the traveler(s). As described by Google, the travel customer journey has five stages that … Read more