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There’s a new address in town: I.P. address data matched to audience, customer or acquired mailing list data is now available. Such “Ad Tech” is significant because the contact data it yields enables cost effective targeting at a time when USPS standard mail rates are slated to increase in 2017. (The Postal Regulatory Commission has … Read more

Among the changes direct mail marketers can expect in 2017, will be the latest 5-year update to the NAICS Code directory. While the NAICS standard has been in use since 1998, the SIC standard that preceded it remains in continuous use, supported and maintained by companies like Dun & Bradstreet, whose SIC-8™ service (original 4-digit … Read more

Time Is Money. When it comes to drawing traffic to a business location, direct marketers can now take advantage of a fresh way to look at building a prospect file. Instead of (logically?) drawing a circle of a given radius with a business location at the center, there is another approach. Distance is just…distance. A … Read more

For direct marketing campaigns to succeed, the undivided attention of the recipient is more than a little helpful. This is particularly true when reaching out to executive level decision makers. Given that their office days are overfilled with scheduled – and unscheduled – demands, entering their mindspace with a marketing offer is challenging. Consider then, … Read more

The continued role of telemarketing as a productive tool in the direct marketing mix is worth mention. Just as the experience of using the web has migrated from desktop to tablet and smartphone devices, the experience of speaking with another human being has gone mobile. Technology changes the platforms we use to communicate, facilitating the … Read more

For mailing list providers, datacards are their products on display. Like fresh produce or strings of pearls, they must project quality, desirability and value to potential buyers. They must reflect the credibility of the offering merchant. Whether a seasoned list buyer or a newcomer to the marketplace, it pays to re-visit the details that make … Read more

Just for the record, it’s been official for a while now: Millennials, born between 1981 and 1997 (age 18-34 in 2015) are the the largest living generation. They number over 75 million as of that year. Plus, the ranks of the Millennial generation are likely to grow at both ends of the cohort’s age range … Read more