The Common Thread Is Data

The Common Thread Is Data

There’s a classic 1970 TV commercial for Barney’s Men’s Store, a New York fixture for many years, that may interest direct mail marketers. It goes like this: Several young boys are sitting on the front stoop of a New York…

Reach The Newest Businesses

Reach The Newest Businesses

The race to reach the newest businesses is a big deal for direct marketers. The challenge is to get there first, before the competition. It makes sense to contact these freshly hatched enterprises ASAP. The Newest Businesses Need Everything Remember…

Telemarketing In The Mix

Telemarketing In The Mix

The continued role of telemarketing as a productive tool in the direct marketing mix is worth mention. Just as the experience of using the web has migrated from desktop to tablet and smartphone devices, the experience of speaking with another…