Steven Sheck

Direct marketers tend to think in terms of business record completeness as a list of the “usual suspects”. You know, SIC/NAICS, Business address, Main telephone, Key contact (with email address), Revenue, Number of employees, Web address, etc. Pretty standard record right? And at that it can cost a pretty penny. Missing data can cost you … Read more

Time Is Money. When it comes to drawing traffic to a business location, direct marketers can now take advantage of a fresh way to look at building a prospect file. Instead of (logically?) drawing a circle of a given radius with a business location at the center, there is another approach. Distance is just…distance. A … Read more

Selections are the “menu” from which B2B direct mail marketers choose to build their mailing lists. With more data available than ever, it pays to really understand the choices. This includes the usual selects, plus some very useful risk metrics. Want to know who, where and what a business is?: Top contact. Phone. State. ZIP. … Read more

Among the changes direct mail marketers can expect in 2017, will be the latest 5-year update to the NAICS Code directory. While the NAICS standard has been in use since 1998, the SIC standard that preceded it remains in continuous use, supported and maintained by companies like Dun & Bradstreet, whose SIC-8™ service (original 4-digit … Read more

There’s a new address in town: I.P. address data matched to audience, customer or acquired mailing list data is now available. Such “Ad Tech” is significant because the contact data it yields enables cost effective targeting at a time when USPS standard mail rates are slated to increase in 2017. (The Postal Regulatory Commission has … Read more

Small businesses, including startups and those with histories of past struggles, need repeated infusions of working capital to survive and thrive. Cash flows can be uneven, and sudden needs arise. Traditional lenders are often unable or unwilling to satisfy the need for relatively small loans or tight schedules. The Small Business Administration is a trusted … Read more

Practically Perfect Mailing lists can be expensive. For large mailings, direct marketers may acquire multiple mailing lists, or augment their customer databases with purchased lists in order to expand coverage. When attempting to cast a wide net, duplication inevitably occurs. Net name arrangements are a way for mailing list owners and managers to provide some … Read more

Throughout the current election process, they have spoken. Loud. And clear. They have participated in the primaries of both major parties in droves. Now that the candidates are set, they will be the ones who determine which one becomes the next President of the United States. While most are registered with one party or the … Read more

The USPS has a vision for the future of direct mail. In the face of mounting competition, the Postal Service is imagining ways to better defend its position as the leading provider of contact and delivery mail services. Amid signs that some of direct marketing’s most coveted prospects – millennials – actually welcome direct mail, … Read more