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U.S. women have flown in space, led industrial giants, and have received a major party nomination for president. There’s more in store for women in 2019. Pew Research has published news of first quarter projections indicating that the number of adult college educated women in the U.S. workforce will be greater than college educated men … Read more

The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic. Direct marketers work hard to refine their campaign targets. Segmentation generally selects for age, income, … Read more

It is rare for a business to approach a direct marketing campaign in a list data vacuum. Even a startup probably has a list of known early stage supporters or even buyers. More mature enterprises should have a database of customers and prospects that can form the core of a larger list. Depending on what … Read more

The long predicted ethnic/racial majority minority U.S. population will soon be here. The 2020 census will show that more than 50% of children in the U.S. belong to an ethnic or racial minority. By 2044, that is projected to be true for the entire population. In a majority minority nation, targeting “Americans” may indeed reach … Read more

The world wide web is 30 years old. Sir Tim Berners-Lee, the father of the web has written: “The web has become a public square, a library, a doctor’s office, a shop, a school, a design studio, an office, a cinema, a bank, and so much more.” It is seemingly everywhere, like air. But unlike … Read more

Email Appends Provide The Missing Link Quite often, businesses have data for physical residences and businesses. They may have demographic, firmographic and even psychographic data. But they may lack one of the most robust bits of data in today’s direct marketing landscape: an email address. Email appends enable a vital channel for agile marketers to … Read more

The New Year is a good time to refresh direct mail marketers about the available wealth of list data options. After all, we all know that probably 50% of the success of B2B and B2C campaigns is attributable to the mailing list. So, it pays to be aware not only of the 80,000+ mailing lists … Read more

The Postal Service has announced rate increases which will take effect on January 27, 2019. USPS 2019 rate increases range from 1.394% for mixed automated area distribution center – MAADC – mail (old rate: $0.287, new rate: $0.291) to 2.555% for automated area distribution center – AADC – pieces (old rate: $0.274, new rate: $0.281). … Read more