Addressable TV Ads Are Here

Addressable TV Ads Are Here

Perhaps the most vexing problem with using TV to reach direct response targets has been…targeting. Advertisers have always been challenged to know who is seeing what. As the old client lament goes, “I’m wasting half my money, I just don’t…

What Are You Suppressing? And Why?

What Are You Suppressing? And Why?

Direct mailers, email senders, and telemarketers are all suppressing something. Or at least they should be. Though millions of potential recipients are readily available it’s typical that only a selection from them are good candidates to be contacted. There are…

A List For 2016

A List For 2016

The Boy Scouts of America have defined exemplary behavior through a list of attributes that has often been referred to in whole or in part. Since marketing of any sort and direct mail marketing in particular is both introspective and…