Steven Sheck

It is interesting to consider cross-selling to businesses and consumers. It makes sense to try, with the cost of acquiring a new customer being many times greater than the cost of retaining and growing an existing one. Targeted direct cross-selling of relevant B2B and B2C products and services to customers whose needs cross the border … Read more

Every UCC-1 filing is like a diamond in the rough. It’s greatest value to direct mail marketers emerges with processing and refinement. Monitoring UCC filing data activity can open a potent portal to fresh financing opportunities for lenders, and sales leads for providers of goods and services. UCC Filing Data Can Answer Critical Questions: Who … Read more

Who Needs Money? Every pop-up store, every mom and pop shop, every startup, every small business, in fact virtually every business of every size and type needs money. Sales, service, and subscriptions seldom do it all, so practically every business needs business loans to operate and grow. Want to bring the economy to a halt? … Read more

There are Top 3 Lists, Top 5 Lists, Top 10 Lists, etc. of Resolutions For Direct Mail Marketers in 2018. To build better mailing lists in 2018 (and beyond) it is crucial that mailing list users move beyond mouthing the concepts to truly internalizing the practices. Following is a shortlist of “resolutions” that we believe … Read more

You have a great offer. Gotta fill those seats, sell those subscriptions, move that merchandise, whatever. How do you build better mailing lists? As with Occam’s Razor, the best solution may be the simplest. Your Customer List The first way to build better mailing lists is to start with contacts who already are your customers. … Read more

There’s a classic 1970 TV commercial for Barney’s Men’s Store, a New York fixture for many years, that may interest direct mail marketers. It goes like this: Several young boys are sitting on the front stoop of a New York City tenement building. They ask each other what they are going to do when they … Read more

Just for the record, it’s been official for a while now: Millennials, born between 1981 and 1997 (age 18-34 in 2015) are the the largest living generation. They number over 75 million as of that year. Plus, the ranks of the Millennial generation are likely to grow at both ends of the cohort’s age range … Read more

For mailing list providers, datacards are their products on display. Like fresh produce or strings of pearls, they must project quality, desirability and value to potential buyers. They must reflect the credibility of the offering merchant. Whether a seasoned list buyer or a newcomer to the marketplace, it pays to re-visit the details that make … Read more

The race to reach the newest businesses is a big deal for direct marketers. The challenge is to get there first, before the competition. It makes sense to contact these freshly hatched enterprises ASAP.   The Newest Businesses Need Everything Remember what it takes to start a business. Once a business plan is in place, … Read more