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Philip Brandon 
Email Appends Provide The Missing Link Quite often, businesses have data for physical residences and businesses. They may have demographic, firmographic and even psychographic data. But they may lack one of the most robust bits of data in today’s direct marketing landscape: an email address. Email appends enable a vital channel for agile marketers to … Read more
Do you buy mailing list data? If so you may be familiar with datacard selections, which provide the source titles and brief descriptions of the audience the list targets. Importantly, datacards are about numbers. For starters, the sheer number of datacards is upwards of 100,000. Some may reach a wide audience, with records totaling in … Read more
Infinite Media Concepts, LLC, the parent company of Mailinglists.com and MailingListsXPRESS is proud to announce that it has received U.S./EU Privacy Shield certification from the U.S. Department of Commerce. As a result Infinite Media is listed among those businesses certified as being fully compliant with any and all aspects of the Privacy Shield Framework. That … Read more
In today’s connected marketplace, everybody collects user data. As the nation’s largest social media platform, Facebook profile data offers the best opportunity to study user attitudes toward collection of their personal data. Pew Research Center conducted just such a survey among Facebook users. On the one hand, 74% of respondents did not even realize their … Read more
The Postal Service has announced rate increases which will take effect on January 27, 2019. USPS 2019 rate increases range from 1.394% for mixed automated area distribution center – MAADC – mail (old rate: $0.287, new rate: $0.291) to 2.555% for automated area distribution center – AADC – pieces (old rate: $0.274, new rate: $0.281). … Read more
It starts with Halloween and continues on until New Year’s Eve. It’s the holiday marketing season. It has become so ingrained in American culture that the initials “BFCM” are widely understood to mean Black Friday and Cyber Monday. While generally considered the domain of B2C marketers, B2B marketers can play too. With everyone in a … Read more
Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge on the traveler(s). As described by Google, the travel customer journey has five stages that … Read more
In addition to content and an offer, every piece of direct marketing mail contains data crucial to its effectiveness. That is the data which enables the USPS being able to deliver it. Specifically the intended recipient’s name and address. This is where data hygiene comes in. When both are current and in good order, the … Read more
Green direct marketing is not limited to offers of eco-friendly products and services. A direct response audience may support issues of sustainability and the environment. If this is known to be true, it becomes incumbent on marketers to demonstrate sensitivity to the issues their prospects and customers share. Green Direct Marketing Is As Green Direct … Read more