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How Do You Determine Target Audience Size?

How do you determine target audience size?

Direct mail campaigns require a well-defined consumer or business target. Marketers rely on many data points to hone their lists. Perhaps most basic is the target audience size. It makes sense to get this right. Higher numbers are tempting since they can mean more opportunity. However they bring a higher campaign cost. To illustrate, let’s … Read more

Reach Working Mothers: A Target On The Move

Reach Working Women with Direct Mail Marketing

Motherhood in the 21st Century is evolving to include not only mothers who work, but are moving into management, the C-suite, or ownership positions. All while raising families. More than ever, direct marketers need to know who they are dealing with if they expect to reach working mothers. To begin, 72% of all mothers work. … Read more

Alternative Media In Your Omnichannel Mix

Alternative Media Direct Marketing

There you are. Lounging on the beach at that secluded resort miles away from anything. Far from home. Away from care. Away from…direct marketing? The vintage bi-plane chugs into view, tugging a banner that reminds you to apply sunscreen of 30 SPF or more. Naturally it recommends a specific brand. The end of summer means … Read more

Where To Buy Mailing Lists

Where To Buy Mailing Lists

When you need to buy mailing lists, an overview of direct marketing data providers starts with the big players (as in most industries.) You know who they are. That leaves the rest, a range of smaller enterprises, down to literal mom and pops (equally true in most industries.) Does Size Matter When It Comes To … Read more

GDPR: 05.25.18

GDPR Is Coming - May 25, 2018

Get Ready GDPR is coming. It’s been two years since the General Data Protection Directive was adopted by the 28 member European Union. It paved the way for full implementation of the toughest set of privacy rules yet. On May 25, 2018 it will be replaced by the General Data Protection Regulation – GDPR. By … Read more

Cross Selling to Businesses and Consumers

Cross Selling to Businesses and Consumers

It is interesting to consider cross-selling to businesses and consumers. It makes sense to try, with the cost of acquiring a new customer being many times greater than the cost of retaining and growing an existing one. Targeted direct cross-selling of relevant B2B and B2C products and services to customers whose needs cross the border … Read more

The Many Facets of UCC Filing Data

Facets of UCC Data

Every UCC-1 filing is like a diamond in the rough. It’s greatest value to direct mail marketers emerges with processing and refinement. Monitoring UCC filing data activity can open a potent portal to fresh financing opportunities for lenders, and sales leads for providers of goods and services. UCC Filing Data Can Answer Critical Questions: Who … Read more

Business Loan Marketing For Everyone

Business loan marketing

Who Needs Money? Every pop-up store, every mom and pop shop, every startup, every small business, in fact virtually every business of every size and type needs money. Sales, service, and subscriptions seldom do it all, so practically every business needs business loans to operate and grow. Want to bring the economy to a halt? … Read more

Better Mailing Lists Can Be Yours In 2018

Build better mailing lists in 2018

There are Top 3 Lists, Top 5 Lists, Top 10 Lists, etc. of Resolutions For Direct Mail Marketers in 2018. To build better mailing lists in 2018 (and beyond) it is crucial that mailing list users move beyond mouthing the concepts to truly internalizing the practices. Following is a shortlist of “resolutions” that we believe … Read more