Baby Boomer Background Wikipedia defines baby boomers as “individuals born in the United States between mid-1946 and mid-1964.” The Baby Boom generation is perhaps the most economically powerful, culturally influential generation in our history. They...

Mobile phone – particularly smartphone – usage among business persons has become virtually ubiquitous. The need to be connected any time, anywhere is the norm. In addition, as with the ability to reach executives at home, mobile reach allows another means of having...

U.S. women have flown in space, led industrial giants, and have received a major party nomination for president. There’s more in store for women in 2019. Pew Research has published news of first quarter projections indicating that the number of adult college...

The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic....

It is rare for a business to approach a direct marketing campaign in a list data vacuum. Even a startup probably has a list of known early stage supporters or even buyers. More mature enterprises should have a database of customers and prospects that can form the core...