Mobile Data Multiplies Reach
Mobile phone – particularly smartphone – usage among business persons has become virtually ubiquitous. The need to be connected any time, anywhere is the norm. In addition, as with the ability to reach executives at home, mobile reach allows another means of having...
College Educated Women In The U.S. Workforce – Targeting The New Majority
U.S. women have flown in space, led industrial giants, and have received a major party nomination for president. There’s more in store for women in 2019. Pew Research has published news of first quarter projections indicating that the number of adult college...
How Census Bureau Data Can Help Direct Marketers Find Their Groove
The Census bureau is our nation’s “public square” for gathering and distributing data pertaining to the U.S. population. We are all familiar with the census that takes place every ten years. That is just the beginning. In fact, the census bureau data includes most of...
Ethnic Audiences: Reach Is In The Details
The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic....
The Different Types of Mailing Lists: Find The Perfect Blend
It is rare for a business to approach a direct marketing campaign in a list data vacuum. Even a startup probably has a list of known early stage supporters or even buyers. More mature enterprises should have a database of customers and prospects that can form the core...
Marketing and Fundraising in a Majority Minority America
The long predicted ethnic/racial majority minority U.S. population will soon be here. The 2020 census will show that more than 50% of children in the U.S. belong to an ethnic or racial minority. By 2044, that is projected to be true for the entire population. In a...