Using First, Second, & Third Party Data
How First, Second, And Third Party Data Work Together First, second, and third party audience data are parts of a whole. Each contributes in its own way to building a high performing marketing database through quality, relevance, completeness, and scale. It is helpful...
QR Codes In 2021
The Time Is Now For QR Codes Few direct mail campaign tools can enhance engagement better than QR codes in 2021. They easily connect recipients with a wide range of emerging media types and rich interactions before, during, and after purchase. QR code usage is...
Direct Marketers Must Make It Easy
The Direct Benefits Of Ease And Efficiency Done right, direct marketing is user friendly for both businesses and customers. To achieve that, direct marketers must make it easy for existing or prospective customers to actually consume messages and either explore...
B2B Data Hygiene: Embrace Health. Avoid Decay.
Industries and businesses across the board have one thing in common, and that is change. Organizations are dynamic. People are always on the move. B2B data hygiene must keep pace to be effective. Every 30 minutes, 120 business addresses and 75 phone numbers change, 20...
Dealing With The B2B Buying Cycle
Business to business direct marketers need to fortify themselves with data that connects with prospective buyers at every stage of the B2B buying cycle, in every way possible. This is true when targeting several decision makers at a particular company, or many...
Buyer Persona Development – Include Channel Preferences
An important tool in B2B campaign planning is buyer persona development, backed by real world customer and prospect insights. Understanding and embracing how the target’s habits, behaviors, and preferences intersect with their roles, goals, and pain points in...