Time Is Money. When it comes to drawing traffic to a business location, direct marketers can now take advantage of a fresh way to look at building a prospect file. Instead of (logically?) drawing a circle of a given radius with a business location at the center, there...

Selections are the “menu” from which B2B direct mail marketers choose to build their mailing lists. With more data available than ever, it pays to really understand the choices. This includes the usual selects, plus some very useful risk metrics. Want to know who,...

Among the changes direct mail marketers can expect in 2017, will be the latest 5-year update to the NAICS Code directory. While the NAICS standard has been in use since 1998, the SIC standard that preceded it remains in continuous use, supported and maintained by...

There’s a new address in town: I.P. address data matched to audience, customer or acquired mailing list data is now available. Such “Ad Tech” is significant because the contact data it yields enables cost effective targeting at a time when USPS standard mail rates are...

Small businesses, including startups and those with histories of past struggles, need repeated infusions of working capital to survive and thrive. Cash flows can be uneven, and sudden needs arise. Traditional lenders are often unable or unwilling to satisfy the need...

Practically Perfect Mailing lists can be expensive. For large mailings, direct marketers may acquire multiple mailing lists, or augment their customer databases with purchased lists in order to expand coverage. When attempting to cast a wide net, duplication...