Cross Selling to Businesses and Consumers
It is interesting to consider cross-selling to businesses and consumers. It makes sense to try, with the cost of acquiring a new customer being many times greater than the cost of retaining and growing an existing one. Targeted direct cross-selling of relevant B2B and...
The Many Facets of UCC Filing Data
Every UCC-1 filing is like a diamond in the rough. It’s greatest value to direct mail marketers emerges with processing and refinement. Monitoring UCC filing data activity can open a potent portal to fresh financing opportunities for lenders, and sales leads for...
Business Loan Marketing For Everyone
Who Needs Money? Every pop-up store, every mom and pop shop, every startup, every small business, in fact virtually every business of every size and type needs money. Sales, service, and subscriptions seldom do it all, so practically every business needs business...
Better Mailing Lists Can Be Yours In 2018
There are Top 3 Lists, Top 5 Lists, Top 10 Lists, etc. of Resolutions For Direct Mail Marketers in 2018. To build better mailing lists in 2018 (and beyond) it is crucial that mailing list users move beyond mouthing the concepts to truly internalizing the practices....
Build Better Mailing Lists
You have a great offer. Gotta fill those seats, sell those subscriptions, move that merchandise, whatever. How do you build better mailing lists? As with Occam’s Razor, the best solution may be the simplest. Your Customer List The first way to build better mailing...
The Common Thread Is Data
There’s a classic 1970 TV commercial for Barney’s Men’s Store, a New York fixture for many years, that may interest direct mail marketers. It goes like this: Several young boys are sitting on the front stoop of a New York City tenement building. They ask each other...