News

03/07/2016
For some time direct marketers have heard about the power of images. From videos to infographics, many metrics support the case. The next big thing is perhaps the simplest: branded emojis. From cars to diapers, hamburgers to tacos, custom emojis have been appearing in marketing campaigns for major brands. Facebook has expanded its array of "like" buttons. They have been crowdsourced. Bespoke emojis have been created at great cost by design firms. Sources of their appeal is the ability to transcend language and avoid ad blockers. (Hopefully spam filters will not flag them in email as they have...
03/04/2016
The March Report of Small Business, Jobs Growth an Severe Risk shows an overall erosion in vitality. The Small Business Health Index declined for the fourth consecutive month, as the Severe Risk Index rose slightly. Factors include the profound ongoing weakness oin the energy sector as well as the strong dollar. Through February, 193,000 non-farm jobs were added. In the face of these headwinds, enterprises of all sizes will continue to sharpen their pencils when making purchases of goods and services to fuel their businesses.Mailing List Ideas: For marketers, the U.S. business community can...
03/02/2016
The Small Business Administration will announce that the goal of awarding 5% of government contracts to women owned businesses, originally established in 1994, has been met for 2015. A total of $17.8 billion in contracts were awarded to businesses with 51% female ownership. The formal announcement will be made at the National Press Club, and include statements by Maria Contreras-Sweet, SBA Administrator, Valerie Jarrett, Senior Advisor to the President, and Rep. Nydia Velasquez of New York.Mailing List Ideas: In light of these developments, direct marketers can utilize the Women Owned...
03/01/2016
Women in the U.S. and the world over are having their first children at an older age. In a report from the CDC's National Center for Health Statistics, spanning the period from 2000-2014, the average age at first birth increased from 24.9 to 26.3 in the U.S., with the greatest increase between 2009-2014. The report builds on earlier work reported for the years 1970-2000, and show a continuing trend. Factors include fewer teen mothers, plus more women delaying child bearing past 30 to pursue work and careers, out of choice or necessity after the Great Recession. Subsequent births are then...
02/29/2016
Out Of Home advertising media is now a two-way street. Clear Channel Americas has launched Radar, a geo-location system that uses mobile data to measure "impressions" from passing motorists or even pedestrians. The resulting data can provide insight into target behaviors from ad recall to purchase. Clear Channel insists that the data is anonymous to ensure individual privacy. The value to end users would appear to be improved strategic implementation of Clear Channel's media network. TOMS Shoes has used the system with positive outcomes ranging from social awareness to sales.Mailing List...
02/26/2016
While English is the "euro" of U.S. discourse, language heritage - spoken or appreciated - represents a price of entry into the hearts and minds of ethnic communities. During a recent Presidential debate, a spat between Marco Rubio and Ted Cruz erupted over whether Mr. Cruz spoke Spanish. The point was heated since each claims deep ties to the Latino community. The Pew Center for Research recently conducted a survey among those of Hispanic extraction, both immigrants and U.S. born. Across the board, respondents felt it was important to preserve some vital aspect of linguistic heritage....
02/25/2016
The Virginia Tech Transportation Institute has published a study in the Proceedings of the National Academy of Sciences (subscription) that measures the effects of driving distractions. The Second Strategic Highway Research Program Naturalistic Driving Study took place in real world situations over a period of years, tabulating and analyzing the occurrence of actual crashes. The degree of severity ranges from considerable (reaching for anything) to extreme (intoxication) and all distractions in between such as texting. The resulting statistics are sobering. After all these are things almost...
02/24/2016
The Pew Center for Research conducted a survey of adults over the age of 18, asking how they have used their smartphones, and to what extent. Phone calls and texts are a given. Location-based uses are growing rapidly. The top use was getting directions. There was almost no difference between age groups, with at least 82% reporting such usage. Consumption of streaming media services and participation in chats, as well as online purchasing were all growing. While these may be thought of as consumer behaviors, they also touch on the mobile lives of business persons. As Millenials and GenXers...
02/23/2016
Federal and state governments are examining how to reconcile subsidies for higher education with the outcomes they produce. Specifically, the job readiness of students to enter fields that are in higher demand, typified by curriculums that focus on Science, Technology, Engineering and Mathematics (S.T.E.M.). Performance-based funding, as it is often called has taken the form of a range of rubrics applied by a number of states. The debate has given voice to calls for moderation, so that the qualities nurtured by a more rounded, liberal higher education are not lost in the fray. A huge number...
02/22/2016
Cyber threats are growing and the cyber security industry is growing to meet the challenge. Cyberattacks and the ransoms they often demand are a big, dark business. The targets can be as large as the U.S. government or a major metropolitan hospital. They can be as small as any person with a computer. Ransom demands are often made in untraceable bitcoins and time is of the essence, lest data be destroyed. As a result, cyber defense and IT service companies in general are growing.Mailing List Ideas: For those seeking to reach them they are included in the SIC code directory within SIC Major...

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