Mailinglists.com announces a way any direct marketer can segment data based on drive time radius to a location. Instead of targeting people who live or work within say, 5 miles of a zip code, a list segmenting for drive time radius could select people or businesses within 20 minutes of driving time.
A visual map of such a list might resemble a paint splatter more than a circle. But when a location-intensive business markets to an audience using real-time “distance,” it more accurately determines time to a location. That’s good business.
Who could use drive time radius enabled direct marketing? A drive-through coffee shop for commuters on their way to work. A community nursery school for pre-schoolers. An urban hospital network opening a suburban urgent care center. A bank looking for more commercial or consumer business.
Of course drive time radius is not the whole story. It is key to have the right data partners for sourcing the finest data. A full range of complementary selects enrich the target profile, with phone numbers available for consumers, and email and telemarketing appends available on the business file. Rigorous data hygiene still holds sway, including NCOA updates and de-duplication. Add a simple ordering platform for end users and you have a powerful resource.
With drive time radius data from Mailinglists.com, mailers can see greater response to direct marketing campaigns through relevance, leading to more customers flocking to their businesses.