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New: The Aberdeen Technology Data Cloud Masterfile from D&B

Posted by Steven Sheck, President, Infinite Media

June 29, 2017

Get key data insights into business technology and IT decision makers and the choices they make. The Aberdeen Technology Data Cloud Masterfile is a significant enhancement to the Dun & Bradstreet business file. A comprehensive verification and interview process provides insights into senior and mid-level executives, directors, managers and other key influencers who are responsible for authorizing, purchasing, and implementing technology products and services within their company. Company profile data includes revenue, employee count, industry codes, fiscal cycle, plus type of technology, brand in use and spending plans.

IT Decision Makers: The Gatekeepers Of Technology

The intelligence gathering and refining process monitors over 5 million U.S., Canadian and Western European business, government, and institutional locations, accounting for a large majority of the region’s corporate technology spending. Through phone calling, online surveying, and web-mining, this file represents a rich database of 22 million executive decision makers.

Communication and information technology is a rapidly growing and exceptionally valuable part of the economy. Not only are the companies doing the innovation making headlines for the wonders they are bringing to market, but their users and customers representing small, medium and large enterprises are becoming deeply invested in technology products and services. The more these technology decision makers buy and use, the more they know and need.

Technology & IT Segments Include:
  • IT Staff
  • Wireless Users
  • Internet Users
  • Developers
  • PCs
  • Desktop Computers
  • Laptops
  • Servers
  • Printers
  • Storage
  • Call Center Callers
  • Network Lines
  • Routers
  • IT Budget
  • Hardware Budget

The Aberdeen Technology Data Cloud Masterfile from D&B lets marketers leverage this remarkable enhancement to reach the right technology and IT decision makers at the right time with the right offers of technology products and services. To learn more, call (914) 948-8300 or contact us.

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