This new to the market hotline from Dun & Bradstreet tracks the monthly change in open trade lines – B2B lines of credit – as companies extend credit terms to young, small businesses. This is one of several telling triggers of business health and activity on a month-to-month basis. Businesses with consistent trade line activity tend to be better credit risks. These businesses use a select roster of credit sources, generally fewer than three, to help them stay healthy and grow. The hotline lets B2B direct mailers select more responsive prospects who are ready now to be reached with offers of business goods and services.
| Segments | Counts |
|---|---|
| Total Universe | 41,799,343 |
| April Hotline | 210,121 |
| Actual Businesses | 17,598,990 |
This unique database from D&B tracks the opening of trade lines – B2B lines of credit – that are extended to young, small businesses for goods and services on a monthly basis. Good prospects that maintain trade lines which are extended consistently, tend to be better credit risks. They seek to open trade lines with a select roster of credit sources that meet most of their business needs.
Change in the number of open trade lines month-to-month is both a trigger and potential indicator of company size, expansion or contraction. The perspective gained from this data lets B2B direct mailers select healthier, more responsive prospects for offers of business goods and services. Reporting of trade lines is constant, so the New Business Trigger Hotline – Businesses With Trade Activity from D&B is continuously updated. The result is a high degree of accuracy and response.
The entrepreneurial businesses in the New Business Trigger Hotline – Businesses With Trade Activity from D&B are always open to new business credit relationships. Select the right prospects that match your offer of goods and services at terms while their needs are fresh.
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