Type: Direct Mail List, Email List, Telemarketing List
This new to the market database from D&B tracks the creation of trade lines – B2B lines of credit – as companies extend credit terms to young, small businesses, one of several telling triggers of business health and activity. Businesses with active trade lines tend to be better credit risks. These businesses use a select roster of credit sources, generally fewer than three, to help them stay healthy and grow. The database lets B2B direct mailers select more responsive prospects for offers of business goods and services.
The Business Database with Trade Activity from D&B is a new-to-the-market prospecting tool for reaching new and small businesses in the United States. It is part of the largest and most comprehensive database of U.S. businesses offering the broadest coverage available of over 20 million businesses of every size and description.
The number of open trade lines is both a trigger and potential indicator of company size, health, expansion or contraction. The perspective gained from this data lets B2B direct mailers select more responsive prospects for offers of business goods and services. Reporting of trade lines is constant, so the Business Database with Trade Activity from D&B is continuously updated. The result is a high degree of accuracy and response.