Expectant families, starting with mothers to be, are a major part of the direct mail response audience, as a result, they deserve your attention. Target them at all stages of the pregnancy journey. Target the prenatal market, or families with newborns, toddlers, tweens, even teens. These individuals have opted in to receive information on the latest products and services for their growing family. Select for trimester, due date, month, and year. In addition, choose household data such as number of children, their ages, HH income, home ownership and more. As a result, mailers can target baby/infant, financial, health, insurance, credit card, home decor and home improvement offers with precision.