Cross-Sell B2B and B2C Banking Products with Powerful Data
The most successful financial institutions cross-sell B2B and B2C banking products that serve both consumers and businesses. It makes sense since the cost of acquiring a new customer can be as much as ten times the cost of retaining an existing one.
If a bank has demonstrated quality and service in one area it may expect favorable consideration for additional services, or an expanded relationship. But effective cross or up-selling is hampered without communication to loyal patrons. The key is to reach these prospects where they live and work.
How We Help Cross-Sell B2B and B2C Banking Products
Mailinglists.com provides fresh, accurate data to drive direct conversations that are timely and personalized. Our databases support targeted phone, email, direct mail, insert mailing, and SMS texting campaigns.
Target Busy Executives At Home
Target influential executives – the decision-makers – at their home addresses, away from the distractions of the workplace. These are the men and women of any age who have the power to decide whether to purchase your products and services, so you want their undivided attention.
Executives are the most dynamic members of the workforce. People are always moving, and these top earners tend to move up. Deliver offers that enhance their lives, both business and personal. Reach them with the premium products and services they desire when and where they have the mindspace to consider your offer.
Mailinglists.com has an unparalled stable of data resources to reach executives, small and home-based business owners in a way that opens the door to growing existing relationships and establishing new ones.
Reach Owners Of Small And Home Office-Based Businesses
The math is compelling, according to Small Business Administration figures:
- There are approximately 28 million small businesses operating in the U.S.
- Small and home based businesses are formed at the rate of over 500,000 each month.
- More than half of them – 52% as of the most recent census – are home based businesses.
Small Office and Home Office (SOHO) business owners are self-reliant and resourceful. They are also busy, be-deviled by complexity.
Their business and personal lives tend to overlap. They would probably welcome a more streamlined life/work style where productivity could benefit from simplified banking.
Talk to us about reaching busy executives in a focused environment. Ask about targeting owners of small and home-based businesses where they live/work. These multi-taskers are ripe targets for both B2B and B2C products and services that will help them prosper in an “always on” world.
Call (914) 948-8300, or simply submit the form to learn more about making these valuable connections.