It starts with Halloween and continues on until New Year’s Eve. It’s the holiday marketing season. It has become so ingrained in American culture that the initials “BFCM” are widely understood to mean Black Friday and Cyber Monday. While...

Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge...

In addition to content and an offer, every piece of direct marketing mail contains data crucial to its effectiveness. That is the data which enables the USPS being able to deliver it. Specifically the intended recipient’s name and address. This is where data...

Green direct marketing is not limited to offers of eco-friendly products and services. A direct response audience may support issues of sustainability and the environment. If this is known to be true, it becomes incumbent on marketers to demonstrate sensitivity to the...

Direct mail campaigns require a well-defined consumer or business target. Marketers rely on many data points to hone their lists. Perhaps most basic is the target audience size. It makes sense to get this right. Higher numbers are tempting since they can mean more...

Motherhood in the 21st Century is evolving to include not only mothers who work, but are moving into management, the C-suite, or ownership positions. All while raising families. More than ever, direct marketers need to know who they are dealing with if they expect to...