K-12 Teacher and School Personnel Database
Connect with K-12 teachers, administrators and other education professionals through targeted email, school postal, and home postal data.
What Is the K-12 Teacher and School Personnel Database?
The K-12 Teacher and School Personnel Database provides contact information for teachers, principals, librarians, counselors, administrators, and other education professionals throughout the United States. Available contact information may include email addresses, school postal addresses, and/or home postal addresses. Licensed data may also be imported by customers into approved social and digital advertising platforms for audience targeting. Availability varies by selected audience and marketing channel.
Available Record Counts
| Segments | Available Data Quantity | 1X Use Cost per Thousand |
| Total Universe | 5,428,818 | $80/M |
| Principals and Assistant Principals | 223,406 | $80/M |
| Elementary School Teachers | 1,853,365 | $80/M |
| Middle School Teachers | 593,472 | $80/M |
| High School Teachers | 972,076 | $80/M |
| K-12 Combined School Teachers | 292,899 | $80/M |
| Art Teachers | 96,476 | $80/M |
| Career and Technical Education Teachers | 170,428 | $80/M |
| Computer Science and Technology Teachers | 89,456 | $80/M |
| English, Reading, and Language Arts Teachers | 360,358 | $80/M |
| Fine Arts Teachers | 57,671 | $80/M |
| Foreign Language Teachers | 105,606 | $80/M |
| Guidance Counselors and Student Services | 277,484 | $80/M |
| Librarians and Media Specialists | 88,913 | $80/M |
| Mathematics Teachers | 293,528 | $80/M |
| Music Teachers | 121,105 | $80/M |
| Physical Education and Health Teachers | 184,249 | $80/M |
| Science Teachers | 241,609 | $80/M |
| Social Studies Teachers | 250,390 | $80/M |
| Special Education Teachers | 707,127 | $80/M |
| Classroom Teachers by Grade | 1,645,919 | $80/M |
| Coaches and Athletic Directors | 372,269 | $105/M |
| Other Administrators and School Personnel | 978,964 | $80/M |
| One-Year Unlimited Use | Inquire | |
| Add Email Address (One - Year Unlimited Use) | Inquire | |
| Home Address (1x Use) | $80/M | |
| Home Address (One-Year Unlimited Use) | Inquire | |
| Social/Digital Media Use | Inquire | |
| Broker/Agency Discounts Available |
Counts are approximate and will change as the database is updated. Request a complimentary count for your exact criteria. Availability may vary by audience and marketing channel, and not every segment includes complete coverage across all channels. Counts are not deduped because individuals may appear in multiple audiences or channels. Current counts are provided based on your selected criteria.
/M = 1,000 records
Available Targeting Selections
| Core Selects - Additional Selects Available | Price |
| Job Title | No Charge |
| File Type and School Type | No Charge |
| Add Main Office Phones | $28/M |
| Grade Range/School Classification | $15/M |
| Enrollment | $15/M |
| Expenditures | $15/M |
| Title I Data | $15/M |
| Teaches Advanced Placement | $15/M |
| Age | $15/M |
| Years at School | $25/M |
| Highest Degree Earned | $25/M |
| Neighborhood Income | $25/M |
| Gender | $15/M |
| File Delivery Fee | $50 F |
Common Marketing Uses
- Curriculum, textbook, and instructional materials marketing
- Educational technology and classroom software campaigns
- Professional development and teacher-training promotion
- College, university and graduate program recruitment
- Classroom furniture, equipment, and school-supply sales
- STEM, science and career-education product promotion
- Library, literacy, and educational media outreach
- Conferences, memberships, and education association recruitment
- Financial services, insurance, and educator benefit offers
- Travel, retail, subscription, and affinity programs for educators
- School facilities, maintenance, and operational-services marketing
- Education-market research and survey recruitment
Licensing and Ordering
Purchased records include either 1X use (postal only) or unlimited data usage for one year and may be used across the marketing channels included in the order. Complimentary data counts and price quotes are provided before ordering. Once the quote is approved, the data is prepared for delivery via email or SFTP. Payment by ACH or credit card is required prior to delivery.
Frequently Asked Questions
What types of K-12 educators and school personnel can I target?
Available audiences include teachers by grade and subject, principals, librarians, counselors, administrators, special education professionals, technology coordinators and other school personnel.
Can I select educators by subject, grade level, or location?
Yes. Available selections may include job title, subject taught, grade level, school type, geography, enrollment, and other school or educator characteristics.
Can I use the database for both email and direct-mail campaigns?
Yes. Depending on the selected audience, available contact information may include email addresses, school postal addresses and/or home postal addresses. Availability and counts vary by channel.