Data CardsK-12 Teacher and School Personnel Database
Education Data

K-12 Teacher and School Personnel Database

Connect with K-12 teachers, administrators and other education professionals through targeted email, school postal and residential postal data.

Last Update: July 30, 2026

K–12 teachers and school personnel collaborating in a classroom.

What Is the K-12 Teacher and School Personnel Database?

The K-12 Teacher and School Personnel Database provides contact information for teachers, principals, librarians, counselors, administrators and other education professionals throughout the United States. Available contact information may include email addresses, school postal addresses and residential postal addresses, depending on the selected audience and marketing channel.

Available Geography

United States

Update Frequency

Monthly

Minimum Order

$700

Delivery Formats

Email or SFTP electronic file delivery

About This Data

The K-12 Teacher and School Personnel Database helps marketers connect with educators, administrators and other school professionals throughout the United States. The database includes personnel working in public, private, charter, religious, magnet, special education, career and technical education and other K-12 schools.

Audiences can be selected by job title, subject taught, grade level, school type, geography, enrollment and other available school or educator characteristics. Depending on the audience and campaign requirements, contact information may include email addresses, school postal addresses and residential postal addresses.

This database can support email marketing, direct-mail campaigns, enrollment marketing, sales prospecting, membership recruitment, event promotion and other campaigns targeting the education market. Available counts and selections vary by audience and marketing channel. Complimentary counts and pricing are provided based on each customer’s specific criteria.

Who Can You Reach?

  • Classroom teachers by grade and subject
  • Principals and assistant principals
  • School administrators and department leaders
  • Librarians and media specialists
  • Counselors and student-services professionals
  • Special education teachers and professionals
  • Career and technical education teachers
  • Technology coordinators
  • Curriculum and instructional personnel
  • Other school personnel and program leaders
  • Public, private, charter and religious schools
  • Elementary, middle and high schools
  • Magnet, special education and career-technical schools

Available Record Counts

Segments Available Data Quantity Cost per Thousand
Total Universe / Universe Rate    
Total Email Records    
Total School Postal Records    
Total Residential Postal Records    
Principals and Assistant Principals    
Elementary School Teachers    
Middle School Teachers    
High School Teachers    
Art Teachers    
Career and Technical Education Teachers    
Computer Science and Technology Teachers    
English, Reading and Language Arts Teachers    
Guidance Counselors and Student Services    
Librarians and Media Specialists    
Mathematics Teachers    
Music Teachers    
Physical Education and Health Teachers    
Science Teachers    
Social Studies Teachers    
Special Education Teachers    
Other Teaching and School Personnel    

Counts are approximate and will change as the database is updated. Request a complimentary count for your exact criteria. Availability may vary by audience and marketing channel, and not every segment includes complete coverage across all channels. Counts are not additive because individuals may appear in multiple audiences or channels. Current counts are provided based on your selected criteria.

/M = 1,000 records

 

Available Targeting Selections

Selects Price
Email Address  
Phone  
Contact Name  
Geography - State, ZIP, SCF, DMA, Radius  
Expenditure  
Open/Close Dates  
# of Classrooms  
Age  
Enrollment  
Highest Degree Earned  
Neighborhood Income  
Job Title  
File Type, School Type, & Grade Range  
Gender  
Years at School  

 

Common Marketing Uses

  • Curriculum, textbook and instructional-material marketing
  • Educational technology and classroom-software campaigns
  • Professional development and teacher-training promotion
  • College, university and graduate-program recruitment
  • Classroom furniture, equipment and school-supply sales
  • STEM, science and career-education product promotion
  • Library, literacy and educational-media outreach
  • Conferences, memberships and education-association recruitment
  • Financial services, insurance and educator-benefit offers
  • Travel, retail, subscription and affinity programs for educators
  • School facilities, maintenance and operational-services marketing
  • Education-market research and survey recruitment

Licensing and Ordering

Purchased records include unlimited data usage for one year and may be used across the marketing channels included in the order.

Complimentary data counts and price quotes are provided before ordering. Once the quote is accepted, the data is prepared for delivery. Payment by ACH or credit card is required prior to delivery.

Frequently Asked Questions

What types of K-12 educators and school personnel can I target?

Available audiences include teachers by grade and subject, principals, librarians, counselors, administrators, special education professionals, technology coordinators and other school personnel.

Can I select educators by subject, grade level or location?

Yes. Available selections may include job title, subject taught, grade level, school type, geography, enrollment and other school or educator characteristics.

Can I use the database for both email and direct-mail campaigns?

Yes. Depending on the selected audience, available contact information may include email addresses, school postal addresses and residential postal addresses. Availability and counts vary by channel.

Need a Custom Audience Count?

Tell us who you want to reach. Our data experts will prepare complimentary counts and pricing based on your targeting criteria.