K-12 School District Administrators Database
Connect with superintendents, business officers, curriculum leaders, technology administrators and other district-level decision-makers.
What Is the K-12 School District Administrators Database?
The K–12 School District Administrators Database is a targeted contact list of district-level leaders, decision-makers and purchasing influencers at public and private school districts across the United States. It helps organizations reach superintendents, curriculum directors, technology leaders, business officials, human resources professionals and other administrators based on their role, district characteristics, school type and location.
Available Record Counts
| Audience Segment | Available Count | Cost per Thousand (1x use) |
| Total Universe | 372,404 | $80/M |
| Superintendents, Assistant Superintendents & School Board Presidents | 37,361 | $80/M |
| Business Office Personnel | 82,503 | $80/M |
| Federal Programs Administrators | 14,258 | $80/M |
| Guidance & Testing Directors | 20,967 | $80/M |
| Technology & Media Administrators | 19,477 | $80/M |
| Curriculum Directors | 15,005 | $80/M |
| Curriculum Subject Specialists | 5,381 | $80/M |
| Special & Remedial Education Directors | 13,060 | $80/M |
| Career & Technical Education Directors | 2,578 | $80/M |
| Other Curriculum Specialists | 7,964 | $80/M |
| Purchasing Influencers | 182,641 | $80/M |
| Other Key District Administrators | 11,054 | $80/M |
| One-Year Unlimited Use | INQUIRE | |
| Add Email Address (One-Year Unlimited Use) | INQUIRE | |
| Home Address (1x Use) | $80/M | |
| Home Address (One-Year Unlimited Use) | INQUIRE | |
| Social/Digital Media Use | INQUIRE | |
| Broker/Agency Discounts Available | INQUIRE |
Counts are approximate and will change as the database is updated. Request a complimentary count for your exact criteria. Availability may vary by audience and marketing channel, and not every segment includes complete coverage across all channels. Counts are not deduped because individuals may appear in multiple audiences or channels. Current counts are provided based on your selected criteria.
/M = 1,000 records
Available Targeting Selections
| Core Selects - Additional Selects Available | Price |
| District Type | No Charge |
| Main Office Phone Numbers | $28/M |
| All Geographic Selects | $15/M |
| Enrollment | $15/M |
| Expenditures | $15/M |
| Title I Data | $15/M |
| Number of Teachers/Education Staff | $15/M |
| Affluence Indicator | $25/M |
| Metro Status | $15/M |
| Neighborhood Household Income | $25/M |
| Lifestyle | $25/M |
| Email Response Indicator (ERI) | $25/M |
| Age | $15/M |
| Gender | $15/M |
| Years at Institution | $25/M |
| File Delivery Fee | $50 |
Common Marketing Uses
- Curriculum, textbooks, and instructional materials promotion
- Educational technology, software, hardware and digital-learning solutions
- Professional development and administrator training
- Transportation, fleet and food-service products
- Facilities, HVAC, flooring, lighting, windows and security solutions
- Office and janitorial supplies, furniture and equipment
- Special education, assessment and student-support services
- Grant, Title I and federal program resources
- Conferences, associations, research and survey outreach
- District purchasing and procurement campaigns
Licensing and Ordering
Purchased records include either 1X use (postal only) or unlimited data usage for one year and may be used across the marketing channels included in the order. Complimentary data counts and price quotes are provided before ordering. Once the quote is approved, the data is prepared for delivery via email or SFTP. Payment by ACH or credit card is required prior to delivery.
Frequently Asked Questions
Who is included in the K-12 School District Administrators Database?
The database includes superintendents, assistant superintendents, school board presidents, business and purchasing personnel, federal program leaders, guidance and testing directors, technology administrators, curriculum leaders, special education directors, and other district-level decision-makers.
Can I target specific administrator roles or district characteristics?
Yes. Audiences can be selected by job title or function and refined using available criteria such as geography, institution type, enrollment, expenditures, Title I characteristics, staff size and years at the district.
Which marketing channels are available?
Institution postal addresses, home postal addresses, main office phone, and email records may be available. Counts and record availability vary by administrator segment, selection criteria and channel.
What types of organizations can use this database?
The database is suited for publishers, educational technology companies, training providers, facilities and equipment suppliers, transportation and food-service providers, associations, researchers and other organizations serving K-12 school districts.