K-12 School District Administrators Database
Connect with superintendents, business officers, curriculum leaders, technology administrators and other district-level decision-makers.
What Is the K-12 School District Administrators Database?
The K-12 School District Administrators Database provides access to 313,939 district-level administrators and purchasing influencers across more than 14,000 U.S. public and non-public school districts.
Available Record Counts
| Audience Segment | Available Count | Cost per Thousand (1x use) |
|---|---|---|
| Total Universe | $270/M | |
| Superintendents, Assistant Superintendents & School Board Presidents | $270/M | |
| Business Office Personnel | $270/M | |
| Federal Programs Administrators | $270/M | |
| Guidance & Testing Directors | $270/M | |
| Technology & Media Administrators | $270/M | |
| Curriculum Directors | $270/M | |
| Curriculum Subject Specialists | $270/M | |
| Special & Remedial Education Directors | $270/M | |
| Career & Technical Education Directors | $270/M | |
| Other Curriculum Specialists | $270/M | |
| Purchasing Influencers | $270/M | |
| Other Key District Administrators | $270/M |
Counts are approximate and will change as the database is updated. Request a complimentary count for your exact criteria. Availability may vary by audience and marketing channel, and not every segment includes complete coverage across all channels. Counts are not deduped because individuals may appear in multiple audiences or channels. Current counts are provided based on your selected criteria.
/M = 1,000 records
Available Targeting Selections
| Popular Select | Price |
|---|---|
| Job Title | No Charge |
| Institution Type | No Charge |
| Geography: State, ZIP, SCF or DMA | $15/M |
| All Expenditures | $15/M |
| Instructional Materials Expenditure | $15/M |
| Metro Status | $15/M |
| Enrollment | $15/M |
| Highest Degree Offered | $15/M |
| Title I Allocation | $15/M |
| Title I Percentage | $15/M |
| Number of Teachers / Education Staff | $15/M |
| Lifestyle Indicator | $25/M |
| Neighborhood Household Income | $25/M |
| Phone | $25/M |
| Years at District | $25/M |
Common Marketing Uses
- Curriculum, textbooks and instructional-material promotions
- Educational technology, software, hardware and digital-learning solutions
- Professional development and administrator training
- Transportation, fleet and food-service products
- Facilities, HVAC, flooring, lighting, windows and security solutions
- Office and janitorial supplies, furniture and equipment
- Special education, assessment and student-support services
- Grant, Title I and federal-program resources
- Conferences, associations, research and survey outreach
- District purchasing and procurement campaigns
Licensing and Ordering
Purchased records include either 1X use (postal only) or unlimited data usage for one year and may be used across the marketing channels included in the order. Complimentary data counts and price quotes are provided before ordering. Once the quote is approved, the data is prepared for delivery via email or SFTP. Payment by ACH or credit card is required prior to delivery.
Frequently Asked Questions
Who is included in the K-12 School District Administrators Database?
The database includes superintendents, assistant superintendents, school board presidents, business and purchasing personnel, federal-program leaders, guidance and testing directors, technology administrators, curriculum leaders, special education directors and other district-level decision-makers.
Can I target specific administrator roles or district characteristics?
Yes. Audiences can be selected by job title or function and refined using available criteria such as geography, institution type, enrollment, expenditures, Title I characteristics, staff size and years at the district.
Which marketing channels are available?
Institution postal addresses, home postal addresses and email records may be available. Counts and record availability vary by administrator segment, selection criteria and channel.
What types of organizations can use this database?
The database is suited for publishers, educational technology companies, training providers, facilities and equipment suppliers, transportation and food-service providers, associations, researchers and other organizations serving K-12 school districts.