DIGITAL ACTIVATION

Reach Your Business Audience Beyond Business Channels

Build on the B2B data you already use for email, postal, and phone campaigns. Digital Activation connects your company and job-title targeting with audiences across social and digital advertising platforms—helping your brand stay visible beyond the workday.

Let’s Talk Digital Activation

Explore ways to reach your business audience across social and digital advertising. Ask a question or request a free audience count; you don’t need all your campaign details to get started.

YOUR DATA. A NEW CHANNEL.

Put Your Business Data to Work in Your Digital Campaigns

You already know the companies and decision-makers you want to reach. Digital Activation brings that business targeting into your digital advertising—building relevant audiences for the platforms your team or agency already uses.

We coordinate audience preparation and delivery through D&B to supported advertising platforms, so your team or agency can use the audience in its campaigns.

A NEW AUDIENCE SOURCE FOR YOUR DIGITAL CAMPAIGNS

Business Targeting.
More Relevant Digital Reach.

Put the business audience you know at the center of your digital campaigns, with targeting built for activation across supported advertising platforms.

More Relevant Business Targeting

Build around target companies, then refine the audience by approved job titles, functions, seniority, industry, and geography.

A Consistent Audience Strategy

Align your digital advertising with the business audience you target through email, postal, and phone campaigns.

Greater Brand Visibility

Create more opportunities for your audience to recognize and remember your brand across digital channels.

How Your Business Targeting Becomes a Digital Audience

Start with the companies, industries, or business roles you want to reach. Digital Activation turns approved targeting criteria into an audience for your supported advertising platform.

01

Define Your Audience

Start with target companies, specific job titles, D-U-N-S numbers, or SIC/NAICS industry codes.
02

Validate Your Targeting

Our team reviews your criteria and confirms the available audience-building approach. For named-company audiences, this includes business identity validation.
03

Build Your Audience

Apply approved business criteria and relevant audience options to support your campaign goals.
04

Activate Digitally

Deliver the approved audience to your supported advertising platform for campaign use.

We deliver the audience. Your team or agency runs the ads.

Choose the Strategy That Fits Your Campaign

Focus on specific companies, reach relevant decision-makers, or explore opportunities to expand your audience. Our team helps you select the approach that fits your goals.

Precision

Focus on Your Named Accounts

Build an audience of business professionals associated with your target companies. Keep your targeting focused on the accounts that matter to your campaign.

Persona

Reach Relevant Decision-Makers

Refine your audience with approved job titles, functions, or seniority. Focus on the business roles most relevant to your offer.

Expansion

Include Related Companies

Expand eligible target companies to subsidiaries or affiliated entities within their corporate family tree. Explore additional relevant accounts beyond your starting list.

Reach

Extend Across Devices

Extend addressability across associated devices, where approved and applicable, to support your campaign’s reach.

Use the Platforms You Already Advertise On

Deliver your audience through supported social, demand-side, supply-side, and data management platforms. Tell us where your campaigns run, and we’ll confirm the delivery options.

Social Networking Platforms

Reach business audiences in the social channels they use personally.

Facebook

Instagram

TikTok

Snapchat

Demand-Side Platforms

Platforms your team or agency uses to buy digital advertising.

Adform

Adobe Advertising Cloud

Amazon

Aroscop

Active Agent

Basis

BidTheatre

Epsilon

Google Marketing Platform

illumin

InMobi

Knorex

MGID

Nexxen

Roku OneView

Sabio

SmartyAds

Simpli.fi

StackAdapt

The Trade Desk

Vistar Media

Xandr

Yahoo

Zemanta

Zeta

Data Management Platforms

Platforms used to organize audiences and support activation.

Adobe Audience Manager

adsquare

LiveRamp

Lotame

Nielsen

Permutive

TransUnion

Supply-Side Platforms

Platforms that connect audiences with available advertising inventory.

Equativ

Kargo

Magnite

Nexxen

OpenX

Outbrain

PubMatic

Taboola

Xandr Curate

YOC

Plan for 7–10 Business Days

Typical timing from a complete request to activation readiness, once your destination is confirmed.

Day 0

Complete Request

Audience criteria, account information, and destination received.
2–3 business days

Audience Build

D&B creates the approved audience and prepares it for delivery.
Additional 2–3 days

Distribution & Population

The audience is sent and begins populating in your destination.
7–10 business days overall

Activation Readiness

Allow this end-to-end planning window for your campaign.

Timing may change if inputs are incomplete, targeting changes, or the platform requires additional validation.

Digital Activation Questions, Answered

Learn how audience targeting, delivery, and campaign pricing work.

What is Digital Activation?

Digital Activation builds a digital advertising audience around your target companies and approved business criteria, such as job titles, functions, seniority, industry, and geography. We coordinate delivery to your supported advertising platform.

Can I use the audience targeting Mailinglists.com already prepared for me?

Yes. Your existing business targeting can be the starting point for a Digital Activation audience. Ask for a complimentary digital audience count based on your target companies, business criteria, and advertising platform.

Does Mailinglists.com create my ads or manage the campaign?

We coordinate audience preparation and delivery. Your team or agency creates the ads, purchases the advertising media, and manages the campaign.

Where can my audience be delivered?

Supported destinations include social networking, demand-side, supply-side, and data management platforms. Tell us where you or your agency runs digital ads, and we’ll confirm the available delivery options.

Will I receive a downloadable contact list?

Digital Activation provides an audience for use in your supported advertising platform. It does not provide a downloadable file of individual personal data.

Is audience size the same as impressions?

No. Audience size describes the available audience. Impressions count ad displays during your campaign. The same person may see an ad more than once, generating multiple impressions.

What does Digital Activation cost?

Contact our team to learn about Digital Activation audience fees and pricing. We'll explain how fees apply to your planned impression volume. The minimum audience fee is $750. Advertising media costs and campaign management are separate.

How long does activation take?

Allow approximately 7–10 business days from a complete request to activation readiness, once your destination is confirmed. Timing may change if inputs are incomplete, targeting changes, or the platform requires additional validation.

Can an audience support more than one campaign?

Similar audiences may support multiple campaigns. We’ll review whether changes to your targeting, campaign goals, or audience require a refresh or rebuild.

Do I need all my campaign details before contacting you?

No. You can ask questions, explore audience options, or request a complimentary count. If an agency manages your advertising, we can help identify the platform information needed to move forward.

Let’s Talk Digital Activation

Ask a question or request a complimentary audience count. You don’t need all your campaign details to get started.

Already have an audience from Mailinglists.com?
Tell us in your message. We can use your existing business targeting as the starting point.

Have an agency?
Let us know which platform they use to serve your ads. If you’re unsure, we’ll help confirm what’s needed.

Digital audiences are built around your target companies and approved business criteria. Audience size varies by platform.

Having trouble viewing the form? Open our inquiry form.

DIGITAL ACTIVATION

Reach Your Business Audience Beyond Business Channels

Let’s Talk Digital Activation

Put Your Business Data to Work in Your Digital Campaigns