Parents make purchasing decisions across nearly every part of family life. They choose the products, services, technology, activities and experiences that support their children and households. The Parents of School-Aged Children Database gives marketers a direct way to reach this valuable consumer audience based on the ages of the children in the household.

The opportunity extends well beyond education. A wide range of demographic, household, lifestyle, interest and purchasing-behavior data can be used to identify the parents most likely to be interested in a specific offer. Campaigns can begin with a broad audience of parents or be refined around the characteristics that matter most to the product, service and marketing goal.

Available contact information may include postal addresses, email addresses, mobile phone numbers and landline phone numbers. Social and digital advertising use may also be available when included in the license. Contact-channel availability varies by audience and selected criteria.

Whether the campaign promotes educational resources, family services, financial products, travel, entertainment, household products, health and wellness, technology or another parent-focused offer, mailinglists.com can build a custom audience around the agreed criteria. Complimentary counts and pricing are available before ordering.

U.S. parents and households can be selected by the ages of children in the household. Additional household, demographic, lifestyle, interest, consumer-behavior, and contact-channel criteria can be applied to further define the audience.

These are some of our most commonly requested selections and do not represent every option available. If you do not see the criteria you need, contact us to discuss additional targeting options.

Each order is built around the criteria agreed upon during the quoting process. This may include children's age ranges, geography, household characteristics, lifestyle and interest selections, contact channels, record quantity and intended use.

The final count and price reflect the exact criteria selected for the campaign. Only the data elements, marketing channels and uses included in the order and licensing agreement are authorized. Purchased records may include unlimited use for one year across the channels included in the order, subject to the final written license.

If social and digital media usage is included, customers are responsible for preparing, matching, uploading and managing the data within their selected platforms. Additional licensing fees may apply.

All audience criteria, counts, delivery details, permitted uses, licensing terms and pricing will be reviewed and confirmed before the order is finalized.