Parents of Homeschooled Children Database
Connect with parents and households engaged in homeschooling using selectable demographic, family, interest, purchase-behavior and contact-channel criteria.
What Is the Parents of Homeschooled Children Database?
Reach parents and households that homeschool their children, including a distinct segment of consumers who have purchased or inquired about homeschooling products and services. Build targeted campaigns using confirmed family, demographic, geographic, interest, purchase-behavior and contact-channel selections.Available Record Counts
| Segments | Available Data Quantity |
Cost per Thousand (1x use) |
| Total Universe / Universe Rate | 367,844 | $100/M |
| Home School Parents with children Ages 5-9 | 99,853 | $100/M |
| Home School Parents with children Ages 10-14 | 158,742 | $100/M |
| Home School Parents with children Ages 15-17 | 109,249 | $100/M |
| 1 Year Unlimited Postal Use | $200/M | |
| 1 Year Unlimited Email Use | $250/M |
Data is available for all individual ages between age 5 and 17; age ranges shown are for visual purposes only.
/M = 1,000 records
Available Targeting Selections
| Selects | Price |
| Children's Age | + $15/M |
| Geography | +$10/M |
| Household Income | +$15/M |
| Financial Indicators | +$15-$25/M |
| Homeownership, Home Value, Property Type | +$15/M |
| Buyer Product Category | +$15/M |
| Buyer Activity | +$15/M |
| Lifestyle & Hobbies | +$15/M |
These are some of our most commonly requested selections and do not represent every option available. If you do not see the criteria you need, contact us to discuss additional targeting options.
Common Marketing Uses
- Homeschool curriculum and educational-material promotions
- Online learning platforms and educational technology
- Tutoring and supplemental education services
- Books, workbooks and educational subscriptions
- STEM learning products and programs
- Arts, music and enrichment programs
- Homeschool conferences, associations and support organizations
- Educational camps, field trips and family learning experiences
- College preparation and career-readiness programs
- Family-focused products and services relevant to homeschool households
Licensing and Ordering
Each order is built around the criteria agreed upon during the quoting process. This may include the homeschool audience segment, children’s age ranges, geography, household characteristics, lifestyle and interest selections, contact channels, record quantity and intended use. The final count and price will reflect the exact criteria selected for the campaign. Only the data elements, marketing channels and uses included in the order and licensing agreement are authorized. If social and digital media usage is included, customers are responsible for preparing, matching, uploading and managing the data within their selected platforms. Additional licensing fees may apply. All audience criteria, counts, delivery details, permitted uses, licensing terms and pricing will be reviewed and confirmed before the order is finalized.
Frequently Asked Questions
Who is included in the Parents of Homeschooled Children Database?
The database includes U.S. parents and households associated with homeschooling who purchased or inquired about homeschooling curricula, educational materials, or related services. Current counts can be narrowed by audience segment, geography, selection criteria, and available marketing channel.
Can I target homeschool families by specific household characteristics or interests?
Yes. Confirmed selections include geography, family composition, age, gender, income, education, occupation, property characteristics, buyer activity, product categories, sports, lifestyle, health, and travel interests. Selection availability varies by segment, so mailinglists.com will confirm the criteria and provide complimentary current counts for your campaign.
Which marketing channels are available for reaching homeschool parents?
Postal addresses and email addresses are available across the consolidated product, but not every record or segment includes every channel. Current channel counts, permitted uses, licensing and pricing are confirmed with each quote.
