Whether a B2B marketer is selling widgets or wisdom, cementing relationships and fulfilling fundamental business needs takes on greater meaning at scale. To successfully target and sell in to large businesses demands the right data covering more companies across more industries. Any SIC or NAICS sector can be represented. Our database enables B2B marketers to reach companies with over 100 employees, so offers of products and services they require can lead to more business.
How Large Is The Large Businesses Sector?
At the top of the heap is the Fortune 500, some of which have which employ hundreds of thousands of people. These companies represent two thirds of GDP and $13.7 trillion in revenue.
The most recent Bureau of Labor Statistics data show there were 180,000 establishments with between 100 and 499 employees. By one “traditional” measure (among the many size standards it uses), the Small Business Administration often regards companies with fewer than 500 employees and less than $38.5 million in average receipts as small businesses. Yet companies with 100 to 499 employees averaged $40,775,000 in revenue as far back as 2007. Is that large enough to make your list?
Getting back to the Fortune 500, labels can be misleading. A-Mark Precious Metals is ranked number 565 by Fortune, yet only has 183 employees, so some might consider it a “small” business. Does $4.8 Billion in revenue sound small?
In addition to expanding the scope of coverage unconstrained by shortsighted definitions, our database of large businesses cuts across all major industry sectors. For marketers who can offer goods and services with broad appeal, casting a wider net means opportunity.
Large Business Trends
The events of 2020, and into 2021 will fundamentally change the way large organizations in every business sector function. To some degree, many of the changes may be permanent. Among them are:
Smart Operations & Manufacturing – Big data is going from potentially burdensome dead weight to liberating resource, light on its feet. Ubiquitous information will become a must have. Smart operations and smart manufacturing will go hand in hand to protecting and enhancing the ongoing viability of large businesses. Manifestations include highly collaborative, location agnostic teams to a bespoke product-as-a-service manufacturing model. With meteoric rise in data also comes the concurrent need for data security.
Organizational Communications – The assumption of seamlessly integrated mobile communication will permeate every IT department’s mandate. Remote work that not only connects people during a pandemic, but across continents is here to stay. Mobile solutions that merge virtual face to face encounters with shared media and data experiences will improve efficiency and productivity. Scalable solutions that speak to the world, connect C-suites to workforces, and form cohesive teams will continue to proliferate.
Pivot To Digital Transaction – The pandemic-fueled adoption of e-commerce spawned a re-thinking of brick and mortar retail relationships for consumers, and virtual versus face to face negotiation and transaction between businesses. Large companies that successfully migrated from one to the other have found a durable channel for meeting demand in its new form. In the near future, the balance will shift, but nobody knows to what extent. Demand forecasting will be more important than ever, as will supply-chain-as-a-service relationships.
Hone Customer Service – It’s not just damage control any more. The customer is and will remain, “righter” than ever. In their rush to keep customers during 2020, companies discovered the CRM power of going the extra mile. Overnight delivery and no questions asked returns began as pleasant surprises and have quickly become givens. Companies that are equipped to practice keen customer listening, learn from what they hear, and quickly adapt to suit expectations will have an ongoing advantage.
Focus on Employees – The melding of HR and public safety has been accelerated. Borne of crisis the benefits of taking ownership of the health and safety of workers and customers alike have not gone unnoticed. Safety and satisfaction are siblings, since safety goes hand in hand with compliance, and compliance is tethered to satisfaction. As employees are recognized as indispensable parts of a business’s well being, keener attention is being paid to fostering development and nurturing corporate culture.
What Do Large Businesses Need?
Build a list offering these products and services to large businesses:
- Supply Chain Management
- Time Management Solutions
- Investment Materials
- Training Materials & Consultation
- Industry-Related Subscriptions
- Payroll Services
- Staffing & HR
- Professional Development
- Office Supplies
- Business Services
- Legal Services
- Accounting Services
- Credit Card Services
- Financial Services
- Mobile Communication
- Office Furniture & Supplies
- Enterprise Level IT Services
- Marketing Services & Web Development
- DaaS Products
- SaaS Products
Reach The Decision Makers Who Matter
Mailinglists.com provides the data that reaches executives by title, and by age. Many leadership positions require stringent accreditation or certification. Take advantage of our databases of licensed professionals to reach these highly qualified people. Titles include CEO, COO, CIO, head of procurement, licensed practitioner, and department heads.
When their day is done, they lead lifestyles that make them open to relevant offers consistent with their personal behaviors and interests. Contact executives at home, away from their challenging work lives (or even as they work from home) as an additional path to engagement. Their relatively undivided attention can translate into more business.
What Is The Source Of Our Large Businesses Data?
As mentioned at the beginning, Mailinglists.com offers a dedicated database of businesses with at least 100 employees. Our U.S. Large Business Database from D&B is a targeted adaptation of our database of U.S. Businesses and our U.S. Small Businesses database. The result is a versatile resource that redefines the “large businesses” target. Our 25 year partnership with Dun & Bradstreet puts the most accurate, comprehensive marketing data at our clients’ fingertips.
World class resources, including the D&B Data Cloud contribute to the depth and quality of data that Mailinglists.com delivers. The result is a full range of demographic, firmographic and geographic data across the spectrum of large businesses. Reach large businesses with marketable records – including name, address, phone & SIC code; the vast majority also include primary contacts, sales figures and # of employees. Also public company records from U.S. courts & state offices; business registrations; suits, liens & judgment filings: UCC filings; bankruptcy filings.
Large businesses need reliable, efficient supply chain relationships. Marketers need to stand out with procurement managers and others involved in SCM if they want to be inserted in their process. That’s why a long list of lifestyle and associated psychographic data elements are also available, facilitating personalization. Our goal is to allow marketers to target their audiences using whatever approach they deem necessary to make contact and form relationships in a meaningful and lasting way.
Why Does Data Hygiene Matter?
Large businesses are dynamic, so our data is continuously monitored for accuracy. Given the broad range of industries and business sizes, some are more vulnerable than others the economic fallout of a public health crisis. For these reasons, compiled sources undergo careful monitoring to ensure that they are current and accurate. The results are high levels of deliverability and response.
HyperHygiene® – Our own data cleaning process. This includes the following steps and precautions to ensure the hygiene of our data:
- Perform NCOA sweeps far more often than most list sources.
- Resolve duplication in its various wasteful forms.
- Resolve incorrect information entered during registration processes.
- Filter customer vs. purchased records so you don’t pay for what you don’t need.
- Separate Duns numbers may be assigned for entities with the same owner or location.
- Phone companies may reassign former business phone numbers to individuals, and may NOT include them in business list updates.
DUNSRight® Quality Process – Our data partner, D&B, conducts 2,000+ automated and manual checks, and data updated 1.5M+ times daily. Our customers benefit from the D&B De-list file which filters non-marketable entities.
Essential Data Elements For Marketing To The Retail Trade Industry
- Bus/Industry Type
- 4 Digit SIC Code
- H/Q Branch
- Number Of Employees
- Phone Number
- Fax Number
- Sales Volume
- Year Started
- Small Office/Home Office
- Women Owned Businesses
- Minority Owned Businesses
- Small Growth Companies
- Executives At Home
- Sales Forecast
- Branch Offices
Build Your Large Businesses Marketing List
Whatever product or service you offer, Mailinglists.com has the data and the expertise to build the right mailing list to reach your ideal audience in the diverse categories that comprise the large businesses sector. We begin with your customer and contact list. Then by matching and adding relevant records, and appending data elements wherever needed, we help you build out a robust foundation of marketable leads targeting the industries you want to reach. Our goal has always been to help marketers reach the right audience with the right data at the right price.