Baby Boomer Professionals On Social Media

Baby Boomer Professionals On Social Media

Reach Baby Boomer professionals through their (growing!) participation in social media. These mature tech users interact with professional, industry, or interest group oriented online communities. The database was developed in association with Precision IMA, and is managed exclusively by Improved accuracy, deliverability, and breakthrough community participation selections mean your targeted message will be relevant, visible, and more likely to generate response.


Universe Rate / Total Universe $95.00/M 777,981
Hotline + $20.00/M 28,561
Baby Boomers - Postal Only $95.00/M 766,990
Baby Boomers - Email Only $245.00/M 703,781
Group Participation + $75.00/M


The Baby Boomer professionals on social media mailing list targets this demographic by their (growing!) social media participation. This is your opportunity to contact this generation that is turning more and more to online business communities. Reach these mature tech users by the professional, industry, or interest group in which they interact. Your message will be relevant, visible, and more likely to generate response.

Members of the iconic Baby Boom Generation were born between the end of World War II and the early 1960s. So named because for a long time, they were the most numerous generation ever. Their members symbolized “60s” iconoclasm and patriotic duty. They grew up with the prosperity of the post-war decades, and fueled the rise of  consumerism. The political and economic views of many have now edged toward conservatism (though remaining more liberal than their parents.)

As of Q1/2015 The U.S. Workforce Included 44.6 Million Baby Boomers (Pew)

Digital technology hit the scene when these folks had almost all come of age. Since they grew up during a time when the boundary between science fiction and fact was blurring they included the original early disrupters and adopters. More than half of Boomers age 46-55 use social networks. Over half age 55-64 watch online video.

Nearing retirement, they were hit hard by the Great Recession, but the very limitations imposed by tighter business and personal budgets may contribute to social media interaction. They are in touch and online, consuming news and information at a rate rivaling younger generations.

Boomers do have a younger self-image than age would suggest. More Boomers are fit and healthy. They expect to work longer, both out of necessity and desire. “Encore career” is a Boomer buzzphrase.

In association with Precision IMA, we are pleased to introduce The Baby Boomer professionals on social media mailing list. It has been compiled from specific Internet & website sources that form the nexus of networked Baby Boomer  professionals. This database is available exclusively from List Management. Unique attributes include: improved accuracy, deliverability, and breakthrough community participation selections.</p

Proprietary methodologies enable your client to access the database for a particular age group of business people that go to their social site webpage and update their profile email address.

  • The accuracy of the email address is virtually guaranteed.
  • Boomers are consistently checking their email with this address.
  • Ever larger numbers are constantly seeing updates on their news feeds.
  • They are frequently searching for the latest news and business info.
Suggested offers include:
  • Business succession planning and services
  • Estate planning
  • Financial services
  • Retirement strategies
  • Real estate
  • Health services
  • Health care planning
  • Government services
  • Political activism
  • Travel and hospitality
  • Transportation including automobiles

The Baby Boomer professionals on social media mailing list reaches online “grownups”. They are a perfect target for business offers that sync with their stage of life and career. Now they are easily reached by postal mail or email. This mature, savvy audience understands the advantages of social media marketing – if it meets their interests and needs.

Naturally, all records are at business address with a matching email.
See the link on this datacard for available interest, profession, and industry group selections.
Counts for each are available upon request.

Baby Boomer Professionals on Social Media Mailing List Participation Groups:

Job Openings, Job Leads and Job Connections
Connect: Professional Women’s Network,Powered by Citi
Linked:HR (#1 Human Resources Group)
Social Media Marketing
The Project Manager Network – #1 Group for Project Managers
eMarketing Association Network
Harvard Business Review
The Real Estate Networking Group (Insider Strategies)
On Startups – The Community For Entrepreneurs
The Network
Finance Club
Connect: Professional Women’s Network
The Real Estate Networking Group
The Recruiter Network – #1 Group for Recruiters
Film &amp; TV Professionals
Healthcare Executives Network
TED: Ideas Worth Spreading – Unofficial
Software &amp; Technology (#1 in Jobs,HR,Managers,Cloud,Mobile,Voice,CRM &amp; Big Data)
Retail Industry Professionals Group
Executive Suite
Finance Plus: Private Equity,Venture Capital and M&amp;A news
Event Planning &amp; Event Management – the 1st Group for Event Professionals
Sports Industry Network
Digital Marketing
SHRM (Society for Human Resource Management) Official Group
Media Professionals Worldwide
Succeed: Small Business Network,Powered by Staples
Professionals in the Pharmaceutical and Biotech Industry
Lean Six Sigma
The Recruitment Network
Marketing Communication
Consultants Network

…The List Goes On!…

LAW JOBS NETWORK – #1 Legal Careers Group
Banking Careers
Innovative Marketing,PR,Sales &amp; Social Media Innovators Innovation Network by Gerald Haman
National Association of REALTORS&reg;-Official Group
Medical Devices Group
Project Manager Community – Best Group for Project Management
Chief Financial Officer (CFO) Network – The #1 Group for CFOs
Cloud Computing,SaaS &amp; Virtualization
Real Estate Professionals Referral Group
Jobs &amp; Technology Group (#1 Job,Manager,HR,Software,Engineering &amp; Technology Group)
Insurance Professionals
Adobe Photoshop Group
Information Technology: IT Networking,Forum and Jobs
National Association of REALTORS&Acirc;&reg;-Official Group
Information Security Community
Telecoms Professionals: LTE,M2M,OTT,Cloud Computing,Mobile VAS,Apps &amp; Telecom
Linked:Energy (Energy industry expertise)
The Psychology Network
Medical Device Opportunity
Engineering Career Opportunities (Jobs &amp; Employment)
American Society of Civil Engineers (ASCE)
Veteran Mentor Network
Administrative Assistant Office Professionals (All Levels)
Procurement Professionals (#1 supply chain &amp; sourcing group) Business. Networking. Jobs.
Cloud Computing
Distressed Real Estate Investment
Linked N Chicago (LiNC)
US Military Veterans Network
Human Resources (HR) &amp; Talent Management Executive
Teacher’s Lounge
Advertising Age
Pharmaceutical Jobs Biotech Life Science Healthcare Pharma &amp; Medical Devices Careers HR Recruitment
Sales Best Practices
IT Specialist Enterprise Network
Administrative Assistant
Public Relations and Communications Professionals
Construction Management
Music &amp; Entertainment Professionals
RN (Registered Nurse) Network
The Logistics &amp; Supply Chain Networking Group
Media &amp; Entertainment Professionals
Creative Design Pros – Designers Forum
Java Developers
AIGA | the professional association for design
Job Postings Group (#1 in Jobs,Recruiters,HR,Managers,Finance,Marketing &amp; Technology)
White House (Open Networkers)
Real Estate Professionals and Vendor Network
Accounting And Finance Professionals (AAFP)
Communication Arts
Procurement Professionals (#1 supply chain &amp; sourcing group) Business,network,jobs &amp; candidates
Commercial Real Estate Investment,Development,&amp; Property Management
Hedge Fund Group (HFG) Association: Alternative Investments,CTA Funds,&amp; Fund of Funds
ASME (American Society of Mechanical Engineers)
Music Industry Network
The Chronicle of Philanthropy
Event Peeps: For Live Event Industry Professionals
American Nurses Association
U.S. Green Building Council (USGBC)
Job Postings and Job Boards! (#1 Jobs Groups)
Linkin Transportation Professionals
National Fire Protection Association
Oil and Gas People
Sales Management Executives
Chief Marketing Officer (CMO) Network – #1 Group for CMOs
Film and Television Professionals
Inman News – Real Estate Connect
Insurance Journal – Property Casualty Insurance news &amp; info
Private Equity,M&amp;A,and Venture Capital Investments
SHRM Networking Group
National Association of Social Workers – NASW’s Official Group
Business Development – The Missing Link between Marketing &amp; Sales
SAP Community
Inbound Marketers – For Marketing Professionals
Retail Management Executive Group
Luxury Real Estate Network
Hotel Industry Professionals Worldwide
Telecom Executives Business Network
Networking for Business Professionals &amp; Doctors
Financial Services Regulation
Telecoms Professionals: IoT,LTE,M2M,OTT,Internet of Things,Mobile,Telecom
Big Four Accounting Consulting – Deloitte,Ernst &amp; Young,KPMG,PwC,Accenture,Capgemini (
Non Profit Network (nonprofit)
Information Technology: Software,Hardware,Computer,Developer,Cloud &amp; Engineering
Next Dimension Careers
The American Institute of CPAs
Energy &amp; Utilities Network
Medical Device Networkers
Medical Device Development,Marketing And Sales
Advertising Professional
Global Public Health
Mojalink – Non Profit Network (nonprofit)
Nursing Network
STAPLES: Small Business Network
Operations Manager
Science Jobs
Graphic designer &amp; art director
.NET Developers
Future Trends
Social Media Today
Leadership Think Tank
The Penn State Alumni Association
Students and Recent Grads

List Contacts

Jeffrey Hudes List Manager [email protected] 914-948-8300 ext 125 (914) 949-1605
Becky Santaniello Senior LIst Manager [email protected] 914-948-8300 ext 129 (914) 949-1605