The Female New Homeowners Database from HDSI offers marketers the unique opportunity to contact the woman whose name is on the deed to the property, information unavailable on other similar files. Whether the woman has purchased their property on their own or with a partner, data on this file offers only female names.
|Universe Rate / Total Universe||$65.00/M||1,686,553|
|1 Month Hotline||$75.00/M||131,000|
|3 Month Hotline||$70.00/M||406,000|
The Female New Homeowners Database from HDSI offers marketers the unique opportunity to contact the woman whose name is on the deed to the property, so marketers know who is making the decisions. This is information unavailable on other similar files, and therefore is of great value. Whether the woman has purchased their property on their own or with a partner, data on this file offers only female names. In addition, all of these properties are owner-occupied, not vacation/seasonal homes, nor do they include any homeowners who have stopped and re-started any utilities at the same address, offering the cleanest data available.
Recent research indicates the majority of consumer spending in the US is controlled by women. Women make 83 percent of all purchases in the United States, including:
- 80% of apparel purchases
- 65% of automotive purchases (influence 95%)
- 70% of travel purchases
- 90% insurance/investment/retirement purchases
- 80% of home furnishings purchases
- 60% of wine purchases
- 80% of credit cards.
This highly-responsive female homeowners list represents credit-worthy individuals who have displayed a willingness to spend. Research shows that women who have recently purchased new homes will spend more on home-related products in the first six months of home ownership than existing homeowners will spend in a two year period. New homeowners are therefore a ripe market for fulfilling timely needs.
The data is compiled from deed registrations and mortgages from public records on a daily basis. Phone Numbers are available on 20% of this file. The file updates weekly, so it is fresh and responsive. Test this file for all home décor, gift, women’s apparel, financial, labels, and home office offers
Female New Homeowners Database Usage: