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In addition to content and an offer, every piece of direct marketing mail contains data crucial to its effectiveness. That is the data which enables the USPS being able to deliver it. Specifically the intended recipient’s name and address. This is where data hygiene comes in. When both are current and in good order, the … Read more
When the question is asked, “What contributes to direct marketing success?”, the discussion quickly turns to data quality. How is that achieved? The answer is data hygiene, which requires active effort. Without it, data quality declines. Strategy, content and offer still matter, but campaigns are dead in the water without clean data. Why a data … Read more
There are Top 3 Lists, Top 5 Lists, Top 10 Lists, etc. of Resolutions For Direct Mail Marketers in 2018. To build better mailing lists in 2018 (and beyond) it is crucial that mailing list users move beyond mouthing the concepts to truly internalizing the practices. Following is a shortlist of “resolutions” that we believe … Read more
Infinite Media Concepts, LLC, the parent company of Mailinglists.com and MailingListsXPRESS is proud to announce that it has received U.S./EU Privacy Shield certification from the U.S. Department of Commerce. As a result Infinite Media is listed among those businesses certified as being fully compliant with any and all aspects of the Privacy Shield Framework. That … Read more
Do you buy mailing list data? If so you may be familiar with datacard selections, which provide the source titles and brief descriptions of the audience the list targets. Importantly, datacards are about numbers. For starters, the sheer number of datacards is upwards of 100,000. Some may reach a wide audience, with records totaling in … Read more
You have a great offer. Gotta fill those seats, sell those subscriptions, move that merchandise, whatever. How do you build better mailing lists? As with Occam’s Razor, the best solution may be the simplest. Your Customer List The first way to build better mailing lists is to start with contacts who already are your customers. … Read more
An important tool in B2B campaign planning is buyer persona development, backed by real world customer and prospect insights. Understanding and embracing how the target’s habits, behaviors, and preferences intersect with their roles, goals, and pain points in both business and personal life minimizes the chances of wasting valuable mailing list data. Nothing is more … Read more
Business to business direct marketers need to fortify themselves with data that connects with prospective buyers at every stage of the B2B buying cycle, in every way possible. This is true when targeting several decision makers at a particular company, or many prospects across an industry. Conventional wisdom often suggests that the stages of the … Read more
Industries and businesses across the board have one thing in common, and that is change. Organizations are dynamic. People are always on the move. B2B data hygiene must keep pace to be effective. Every 30 minutes, 120 business addresses and 75 phone numbers change, 20 CEOs leave their jobs, and 30 new businesses are formed. … Read more