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The race to reach the newest businesses is a big deal for direct marketers. The challenge is to get there first, before the competition. It makes sense to contact these freshly hatched enterprises ASAP. The Newest Businesses Need Everything Remember what it takes to start a business. Once a business plan is in place, … Read more
Throughout the current election process, they have spoken. Loud. And clear. They have participated in the primaries of both major parties in droves. Now that the candidates are set, they will be the ones who determine which one becomes the next President of the United States. While most are registered with one party or the … Read more
Selections are the “menu” from which B2B direct mail marketers choose to build their mailing lists. With more data available than ever, it pays to really understand the choices. This includes the usual selects, plus some very useful risk metrics. Want to know who, where and what a business is?: Top contact. Phone. State. ZIP. … Read more
In addition to content and an offer, every piece of direct marketing mail contains data crucial to its effectiveness. That is the data which enables the USPS being able to deliver it. Specifically the intended recipient’s name and address. This is where data hygiene comes in. When both are current and in good order, the … Read more
When the question is asked, “What contributes to direct marketing success?”, the discussion quickly turns to data quality. How is that achieved? The answer is data hygiene, which requires active effort. Without it, data quality declines. Strategy, content and offer still matter, but campaigns are dead in the water without clean data. Why a data … Read more
There are Top 3 Lists, Top 5 Lists, Top 10 Lists, etc. of Resolutions For Direct Mail Marketers in 2018. To build better mailing lists in 2018 (and beyond) it is crucial that mailing list users move beyond mouthing the concepts to truly internalizing the practices. Following is a shortlist of “resolutions” that we believe … Read more
Infinite Media Concepts, LLC, the parent company of mailinglists.com and MailingListsXPRESS is proud to announce that it has received U.S./EU Privacy Shield certification from the U.S. Department of Commerce. As a result Infinite Media is listed among those businesses certified as being fully compliant with any and all aspects of the Privacy Shield Framework. That … Read more
Do you buy mailing list data? If so you may be familiar with datacard selections, which provide the source titles and brief descriptions of the audience the list targets. Importantly, datacards are about numbers. For starters, the sheer number of datacards is upwards of 100,000. Some may reach a wide audience, with records totaling in … Read more
You have a great offer. Gotta fill those seats, sell those subscriptions, move that merchandise, whatever. How do you build better mailing lists? As with Occam’s Razor, the best solution may be the simplest. Your Customer List The first way to build better mailing lists is to start with contacts who already are your customers. … Read more