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Women’s History Month has drawn to a close. Every March, for 31 days we honor and reflect on the contributions women have made, are making, and hopefully will make to our society and economy. Women owned businesses are on the rise. More than ever, women in business are a dynamic driver of our nation’s economic … Read more

The Time Is Now For QR Codes Few direct mail campaign tools can enhance engagement better than QR codes in 2021. They easily connect recipients with a wide range of emerging media types and rich interactions before, during, and after purchase. QR code usage is thriving, as smartphone use expands (81% of U.S. adults have … Read more

Direct marketers tend to think in terms of business record completeness as a list of the “usual suspects”. You know, SIC/NAICS, Business address, Main telephone, Key contact (with email address), Revenue, Number of employees, Web address, etc. Pretty standard record right? And at that it can cost a pretty penny. Missing data can cost you … Read more

It is interesting to consider cross-selling to businesses and consumers. It makes sense to try, with the cost of acquiring a new customer being many times greater than the cost of retaining and growing an existing one. Targeted direct cross-selling of relevant B2B and B2C products and services to customers whose needs cross the border … Read more

Who Needs Money? Every pop-up store, every mom and pop shop, every startup, every small business, in fact virtually every business of every size and type needs money. Sales, service, and subscriptions seldom do it all, so practically every business needs business loans to operate and grow. Want to bring the economy to a halt? … Read more

The USPS has a vision for the future of direct mail. In the face of mounting competition, the Postal Service is imagining ways to better defend its position as the leading provider of contact and delivery mail services. Amid signs that some of direct marketing’s most coveted prospects – millennials – actually welcome direct mail, … Read more

The race to reach the newest businesses is a big deal for direct marketers. The challenge is to get there first, before the competition. It makes sense to contact these freshly hatched enterprises ASAP.   The Newest Businesses Need Everything Remember what it takes to start a business. Once a business plan is in place, … Read more

Throughout the current election process, they have spoken. Loud. And clear. They have participated in the primaries of both major parties in droves. Now that the candidates are set, they will be the ones who determine which one becomes the next President of the United States. While most are registered with one party or the … Read more

Selections are the “menu” from which B2B direct mail marketers choose to build their mailing lists. With more data available than ever, it pays to really understand the choices. This includes the usual selects, plus some very useful risk metrics. Want to know who, where and what a business is?: Top contact. Phone. State. ZIP. … Read more