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As a marketer, you know that targeting the right audience is key to the success of your campaigns. And when it comes to reaching candidates who are eligible for the Employee Retention Credit (ERC) in their business, you’ll want to make sure you’re reaching the right company’s at the right time. The ERC is a … Read more
You’ve got a great business that helps educators and schools, but are you not seeing results from your marketing? Find out how to market to schools and educators, and actually see results. Of course, your product or service is outstanding, your sales material is beautifully designed, and you’ve got a great team on board… so … Read more
Women’s History Month has drawn to a close. Every March, for 31 days we honor and reflect on the contributions women have made, are making, and hopefully will make to our society and economy. Women owned businesses are on the rise. More than ever, women in business are a dynamic driver of our nation’s economic … Read more
The Time Is Now For QR Codes Few direct mail campaign tools can enhance engagement better than QR codes in 2021. They easily connect recipients with a wide range of emerging media types and rich interactions before, during, and after purchase. QR code usage is thriving, as smartphone use expands (81% of U.S. adults have … Read more
Direct marketers tend to think in terms of business record completeness as a list of the “usual suspects”. You know, SIC/NAICS, Business address, Main telephone, Key contact (with email address), Revenue, Number of employees, Web address, etc. Pretty standard record right? And at that it can cost a pretty penny. Missing data can cost you … Read more
It is interesting to consider cross-selling to businesses and consumers. It makes sense to try, with the cost of acquiring a new customer being many times greater than the cost of retaining and growing an existing one. Targeted direct cross-selling of relevant B2B and B2C products and services to customers whose needs cross the border … Read more
Who Needs Money? Every pop-up store, every mom and pop shop, every startup, every small business, in fact virtually every business of every size and type needs money. Sales, service, and subscriptions seldom do it all, so practically every business needs business loans to operate and grow. Want to bring the economy to a halt? … Read more
The USPS has a vision for the future of direct mail. In the face of mounting competition, the Postal Service is imagining ways to better defend its position as the leading provider of contact and delivery mail services. Amid signs that some of direct marketing’s most coveted prospects – millennials – actually welcome direct mail, … Read more
